Are you on social media? Of course you are! Who isn’t! Do you remember your very first exposure to social media? Oh my gosh, for me it was Classmates.com! Haha. But for many of you, it may have been MySpace! Do you remember what it felt like to, for the very first time, have unlimited reach? You could make friends and connect with anyone in the entire world. Communication was the way of the future. That was the promise of social media in the late 90s. But no one could have predicted what it would become in the 2010s! Facebook,…
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So let me ask, how many years have you been building your email list? Time and time again on consultation calls, I hear from potential clients who want to focus ALL of their marketing efforts on social media. But here’s the thing: you don’t “own” your social media followers. I’ve tragically seen clients’ accounts closed down by Facebook & Instagram (sometimes for no reason, just a simple mistake), meaning that they lose those followers forever or at least until they can get a hold of someone who can help! Plus, as you know, Facebook likes to choose who sees your…
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How much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren’t huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! It’s one of the most effective, budget-friendly, and hottest platforms right now! Instagram will reach 112.5 million U.S. users this year! That’s a 5.4% increase over 2019! It’s the fastest-growing social media platform, with 37% of American adults using it. And the gender mix is pretty fantastic, with 52% of women…
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Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out on Twitter, Facebook, Instagram, and other social media platforms, but the word has even been added to the Oxford English Dictionary! You may know what hashtags are, but do you know how to use them? Well, here is a quick primer that will explain everything…
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Writing a Facebook Ad is easy, right? You throw together some text with an image and watch the clicks roll in! Uh, I hate to be the bearer of bad news, but that’s a surefire way to end up with a Facebook Ad disaster! Social Media Ad creation is an art onto itself. Much like writing all kinds of social media, it’s a unique mixture of both marketing copy, target research and graphic design meant to attract the eye, intrigue the mind, and eventually, lead the user to your Website or Landing Page. There are a total of seven elements…
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How much time do you spend on Facebook every day? I’m not just talking about your personal account, but also your professional one. If you’re a small business owner, then you should absolutely have a significant professional presence on Facebook (and other social media networks). Facebook is one of the most popular social media channels in the world, with over 2.4 billion users and over 1.56 billion daily users. There are 9.3 million in Florida alone! That’s a lot of horn honking Floridians! Those kinds of numbers can give you a massive reach to connect with both current and potential…
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Do you remember MySpace? How about Friendster? Or a more recent example, Google Plus? These were some major players in the social media scene but today? They’re gone, replaced with newer, better social networks. It’s incredible how even giants can be worn down by time and innovation. Perhaps even… Facebook? Facebook is still the king of social media and should be a key component of every small business’s social media strategy, but it isn’t the only one out there. Other social media networks are popping up every year, looking to dethrone the king. As a marketer, I need to be…
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Cross-country marketing can be a fascinating thing. Companies can take the exact same product but market it entirely differently depending on the country they are in. For example, there might be completely different advertising campaigns for a product like Pepsi in Mexico, Canada, and the United States. This is despite the fact that they’re all located on the same continent, two of them primarily speak English, and it’s the same product. It all has to do with local conventions of the media, cultural differences, and values when it comes to marketing. Marketing on social media is a little bit like…
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Do me a favor. Go onto your Instagram or Facebook account and see how long it takes you to find a picture of a cat or dog. Don’t worry; I’ll wait. My guess is that it happened WAY faster than you expected. Pets have taken over the social media world. We might be torn apart by world events, pop culture, and trolling on social media, but there is one thing that brings us all together: Cute pictures of animals. So, the big question is, how can you harness the awesome power of pets to put a spotlight on your small…
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How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
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