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The Top 3 Reasons a Business Blog is a Must

By Jennie Lyon / September 15, 2015

Blogging isn’t just for emotional college kids and foodies any more! If you are serious about taking your business to the next level, you need to blog regularly via a professional, polished business blog. Here are my top 3 reasons why. 1. Blogging Makes You Visible OnlineConsistent blogging populates the web with your business name, the types of services you offer, and topics that appeal to your target market. This is important because when clients and other businesses conduct searches for these things, the likelihood of your business showing up in search results (and earning high rankings) goes up the…

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Why Your Business’ Success Depends on Social Media

By Jennie Lyon / September 8, 2015

The impact social media has on online retails sales grows greater each year. While social shopping and sharing may only lead to a small percentage of sales, the number of sales is growing. Additionally, social media clicks, referrals, and shares accounts for more retail traffic than any other online route. Let’s take a look at the numbers to better understand how social media marketing and networking impacts your business. Facebook is the leading social commerce platform, responsible for 50% of all social referrals and 64% of total social revenue. It is the #1 social platform for sharing articles, business pages,…

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How Visual Social Media Content Strengthens Your Business

By Jennie Lyon / August 11, 2015

  Facebook, Twitter, and LinkedIn are no longer the only social media platforms businesses should have profiles on if they want to engage their market online. The past few years have seen a shift towards visual social media content—the kind that sites like Pinterest and Instagram provide. Savvy businesses have taken advantage of this shift by promoting their brand through visual content on all of the above platforms, as well as through impactful, relevant images, videos, and graphics on their website. There are two big reasons why this shift towards visual content is taking place and why your business will…

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Why Every Small Business Needs an Active Social Media Presence

By Jennie Lyon / June 5, 2015

If your small business isn’t active on social networking sites, it should be! Active participation in social networking sites draws more traffic to your website, increases sales, deepens trust in your brand, and provides almost endless networking opportunities. Social networking is more than just Facebook; successful businesses also need professional, active profiles (that they post to at least once daily with a combination of visual content, text posts, conversational links, and referrals) on Twitter, LinkedIn, Google+, and Pinterest. Depending on your brand and client base, you may also consider accounts with Instagram and YouTube, as well. If you are not…

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4 Ways a Virtual Assistant Can Help You Get More Out of Social Media

By Jennie Lyon / May 10, 2014

As the owner of a virtual assistant firm specializing in social media, implementing a strategy that engages my clients’ community while maximizing exposure is key.  Since social media management is very time consuming, busy business owners can literally spend all day building their communities on Facebook, LinkedIn, Google+, Pinterest, Twitter, YouTube and their blog! Most business owners don’t have time to stay on top of this vital way to grow their business.  When it comes to maintaining the social face of your business, a virtual assistant can be invaluable: a virtual assistant can handle all your social media marketing including…

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