A discovery call is the first step to building a solid relationship with clients. The conversation touches on goals, challenges, and priorities that you can address in future interactions. It’s an opportunity for both parties to learn about each other, find commonalities, and determine if there’s a good fit. The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around certain times of the year, for example New Year’s, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you…
Read MoreYou’re busy. I get it. As a busy entrepreneur, you know that delegating tasks is the best way to grow your business. But then come the daunting questions: How do I find someone reliable? What if they don’t have the skills or experience to get the job done right? Where in the world do I even start to hand things over? I get these questions from entrepreneurs all the time. Like you, I used to wonder how my daily tasks would ever get done in a business of mine – but then one day it hit me: Project management, a…
Read MoreWhen growing your business, probably the most vital component, second to, say, your product or service, is your clients. Where would you be without them? Home alone with a great coaching program you’ve rehearsed to yourself in the mirror countless times, that’s where! However, the process of getting and onboarding clients is a big undertaking, requiring savvy marketing and outreach to draw them to you. But let’s say you’ve done that part (as if you’ve been listening to my advice throughout my many, many blogs!) Clients are coming to you consistently. Great! So, now what? Well, if you’re going to…
Read MoreAs a business owner, you know you gotta’ hustle to keep it all going. There’s so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one’s that you don’t have to work at consistently? I’m talking passive income for your business. These are the side-hustles that earn you money with less work than your steady 9-5. They still require work, but most of that is done upfront…
Read MoreI have a theory that only a few digital marketing experts out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It’s an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don’t know the first thing about fishing! Okay, so, for myself, I’ve been fishing countless times in my life! I grew up in Utah, and…
Read More