Owning and running your own small business means that your attention is on your work 24 hours a day: what needs to get done, what’s most urgent, what you’ll respond to first tomorrow morning. It’s almost like taking care of in infant! If you’re a woman who owns her own business and is also expecting a child, you may feel as if you’re about to have two babies to care for. Since there are only 24 hours in a day, like women in most work settings you are probably planning to take a few months off, if not more. You…
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When you have an entire business to run on your own—or with a small staff—there’s always a LOT to get done. Time management is one of the biggest challenges small business owners and entrepreneurs face on a daily basis. With a little planning and discipline, though, your days can run smoothly and calmly—and you can still get everything done. Here are 5 time management tips for busy entrepreneurs like yourself. 1. Make a List & PrioritizeAs an independent business owner, you probably have a running list at any given time of about 1,000 things that need to get done. Some…
Read MoreVirtual concierge services are popping up all around as individuals and business owners seek to outsource tasks and planning in a cost-effective and professional way. You’ve probably heard the term but may be unsure what virtual concierge services are. A virtual concierge does many of the things an in-person concierge would do—make travel arrangements, send cards and correspondence, plan events—except that virtual concierges perform these duties for multiple industries and businesses instead of just one—traditionally a hotel or hospitality business. In my virtual assistant business, I offer both virtual assistance and concierge services. Concierges typically focus on client relations and…
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From business plans to budgeting and all the hundreds of details in between, starting a business is a huge undertaking. Not only are you embarking on a new venture that involves a lot of time, money, and energy, you’re also taking a leap of faith—in yourself, the economy, and your market—by pursuing a passion or interest in the form of a business. And to that I say congratulations! Many creative, talented, business-minded individuals dream about branching out on their own but few try. Here are three initial tools for anchoring your startup. 1. Know the Basics Even though you wouldn’t…
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The decision to go into business for yourself is an exciting, liberating one that often sparks an endless stream of creative, imaginative business ideas. If you’re an aspiring entrepreneur, the brainstorming process is a fun and important step in making your dream of independent business ownership a reality. In the end, though, you’ll have to settle on one—at least to start with! Because entrepreneurs tend to be high-energy, inventive people, it can be a challenge to settle on one idea and to make sure the one you’ve chosen is the right one. By following these five steps, you’ll be well…
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In the past, the only businesses that were required to produce daily quality content were news, academic organizations, and entertainment companies. In today’s world of online branding and representation, all businesses are required to maintain professional, interesting content if they want to succeed and maintain contact with their market. Providing your audience and clients with relevant, regular content via social media platforms (including LinkedIn), blogs or professional articles, newsletters, and up-to-date websites strengthens your brand and builds your expert reputation. First thing’s first: your business must produce quality content. Grammatical errors, too casual of a tone, and content that is…
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For those who are unfamiliar, ezines are electronic newsletters or magazines that you email periodically to customers or clients who have opted in (signed up for the e-zine). Ezines allow you to stay in contact with your customers/clients while building a relationship of trust and interest. At Jennie Lyon Virtual Assistant Services, newsletter services are one of my specialties. If you are a small business owner who is new to ezines, here are a few basic do’s and don’t’s: DO: Include blog posts, special offers, and coupons Offer the ezine weekly or monthly, making sure that your business can stay…
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