When there is SO much to do that there’s barely enough time to do it in, we have an odd tendency to put off doing anything at all. Procrastination is tempting for many reasons: overwhelm, fear of failure, disorganization, or simply not knowing where to start. As an entrepreneur, it’s best to nip your procrastination habit in the bud before it derails your budding enterprise. Here are a few tools I’ve picked up that can help keep entrepreneurs from procrastinating. 1. Get OrganizedIf your workspace is a mess and pens, papers, and wires don’t have their own designated space, you…
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“Branding”, a term that once meant simply stamping your business logo on everything, has evolved into the process of building a company’s identity and personality. While branding still involves developing a name and symbol or design that sets your business apart from the rest, it is so much more than that. Effective, strategic branding gives you an advantage over competitors and makes it possible for your company to target markets as tight or broad as you like. Because branding is so foundational to success, I thought I would offer a few more tips for creating a strong brand that I’ve…
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Technology has given us so many incredible things, like modern medicine, instant toast, and spaceships, for example. For me and many other entrepreneurs, one of the greatest gifts technology has given society is the virtual office. We now enjoy the ability to instantly access just about any person, piece of information, and resource imaginable—all from the comfort of a home office. In addition to the virtual container of the Internet, cloud-based small business software has made it possible to hold online calls and meetings, erect storefronts in cyberspace, and share schedules, data, and media of all kinds. Here are my…
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Like most women, you have probably heard that you can’t do it all—and you probably try to anyway. It is easy to run ragged trying to juggle your business, social life, family, and household. Remember, though, that you are your company’s most valuable asset! Successfully managing all aspects of your life requires balance and prioritizing self-care. Healthy habits help us to be more effective in both business and life. When we are healthy and balanced, we can “do more”—and in less time (which is always the goal). Here are 5 healthy habits for women in business. 1. Healthy Diet and…
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Whether it is to spend more time with family, to make a better living, or simply follow a passion or skill set, so many women these days are making the move into independent business ownership. As exciting as the decision to work for yourself is, it can be daunting when you realize how much work, dedication, and patience are required for success. You may have well-meaning friends or peers who have attempted to encourage you by saying that it can take months—or years—for your business to get off the ground or that starting out is hard for everyone. Meanwhile, you…
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I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use. 1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…
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If you are an emerging small business owner or considering branching out on your own, you’ve probably given a lot of thought to the endeavor, weighing the pros and cons and wondering whether you have what it takes to work for yourself. Starting your own business can be overwhelming, but with the help of a virtual assistant team you can boost your confidence and set yourself up for success right from the beginning! The following are a few ways that partnering with a virtual team can benefit you and your budding enterprise. Help You Stay Energized and FocusedSomething every small business…
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If you are like most small business owners, you want to focus the majority of your time on building your business. Yet, you may be finding that you are spending an exorbitant amount of time on tasks you shouldn’t. Even if you find that you are getting sucked into these tasks and they are taking away from you really building your business – it’s time to get a team in place. The first team member that I would suggest that you hire is a virtual assistant. Read on for a quick rundown of 9 ways our team can save you…
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