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4 B2B Networking Tips for Entrepreneurs

By Jennie Lyon / May 15, 2015

One of the best ways to generate new business is by tapping into your target market through another business that caters to it. I am not talking about poaching clients from a fellow business, but strengthening your network of small businesses in your market so that together you can offer clients a complete package of services and/or products, which results in a win-win-win for you, your clients, and your fellow business owners. Business to business, or B2B, networking offers all kinds of benefits for entrepreneurs including increased brand exposure, greater professional credibility, and more efficient marketing leading to higher profits.…

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4 Tools for Strategically Branding Your Business

By Jennie Lyon / May 1, 2015

“Branding”, a term that once meant simply stamping your business logo on everything, has evolved into the process of building a company’s identity and personality. While branding still involves developing a name and symbol or design that sets your business apart from the rest, it is so much more than that. Effective, strategic branding gives you an advantage over competitors and makes it possible for your company to target markets as tight or broad as you like. Because branding is so foundational to success, I thought I would offer a few more tips for creating a strong brand that I’ve…

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4 Branding Tips Every Entrepreneur Can Use

By Jennie Lyon / February 27, 2015

I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use.  1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…

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