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3 Ways to Build and Maintain a Positive Brand Reputation

By Jennie Lyon / July 3, 2015

As entrepreneurs, we put enormous amounts of time, energy, and money into creating and building our businesses. We’ve made many sacrifices in service of our goals and go above and beyond to ensure that we provide consistence, excellence, and quality. So why does our business sometimes struggle, or experience unexpected dry spells? If you’ve stopped receiving inquiries from prospects and repeat business from existing clients, your brand reputation may be to blame. Despite our hard work and daily toil, even one bad review or negative comment on a blog can prove very detrimental to our reputation. You may still be…

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How a Virtual Assistant Can Make Your Business Blog a Success

By Jennie Lyon / June 19, 2015

Posting at least one article a week to your business blog is a great way to build your expert reputation and engage your target market through professional insights and useful information about your business. Most small business owners have a wealth of knowledge and expertise to share with their clients about their industry and what they sell, but not everyone knows how to craft an engaging, relevant blog piece using this information. I love to write, and have partnered with many entrepreneurs and large businesses alike to create original content on a variety of topics (you can learn more about…

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5 Best Email Marketing Applications for Small Business

By Jennie Lyon / June 12, 2015

Staying in touch with your clients via email marketing ensures that your brand, business, and products are always at the forefront of their minds. In its broadest sense, email marketing includes every email sent to a customer or potential client because each and every interaction you have with a client becomes an opportunity to build trust, develop a relationship, inform clients about new services, or promote your brand. From ezines to contact management, there are many ways that email marketing software can help your small business maintain professional, profitable contact with clients. At Jennie Lyon Virtual Assistant Services, we are…

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Why Every Small Business Needs an Active Social Media Presence

By Jennie Lyon / June 5, 2015

If your small business isn’t active on social networking sites, it should be! Active participation in social networking sites draws more traffic to your website, increases sales, deepens trust in your brand, and provides almost endless networking opportunities. Social networking is more than just Facebook; successful businesses also need professional, active profiles (that they post to at least once daily with a combination of visual content, text posts, conversational links, and referrals) on Twitter, LinkedIn, Google+, and Pinterest. Depending on your brand and client base, you may also consider accounts with Instagram and YouTube, as well. If you are not…

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4 B2B Networking Tips for Entrepreneurs

By Jennie Lyon / May 15, 2015

One of the best ways to generate new business is by tapping into your target market through another business that caters to it. I am not talking about poaching clients from a fellow business, but strengthening your network of small businesses in your market so that together you can offer clients a complete package of services and/or products, which results in a win-win-win for you, your clients, and your fellow business owners. Business to business, or B2B, networking offers all kinds of benefits for entrepreneurs including increased brand exposure, greater professional credibility, and more efficient marketing leading to higher profits.…

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4 Tools for Strategically Branding Your Business

By Jennie Lyon / May 1, 2015

“Branding”, a term that once meant simply stamping your business logo on everything, has evolved into the process of building a company’s identity and personality. While branding still involves developing a name and symbol or design that sets your business apart from the rest, it is so much more than that. Effective, strategic branding gives you an advantage over competitors and makes it possible for your company to target markets as tight or broad as you like. Because branding is so foundational to success, I thought I would offer a few more tips for creating a strong brand that I’ve…

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4 Branding Tips Every Entrepreneur Can Use

By Jennie Lyon / February 27, 2015

I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use.  1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…

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