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4 Steps to Creating a Successful Marketing Strategy

By Jennie Lyon / February 21, 2017

  For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for small business can be very successful. A good marketing strategy can provide fast growth with little monetary investment. Click To Tweet As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what…

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How to Build Your Email List in 7 Simple Steps

By Jennie Lyon / February 7, 2017

For a small business, building up a large mailing list of people interested in your products and services is one of the best marketing tactics you can invest your time in. An email list can consist of current and previous clients, but the majority of it should be made up of prospective clients. Email marketing is one of the most effective ways of reaching a targeted audience, because potential clients will only sign up if they’re interested in something you’re offering. For small businesses, email marketing is a high-impact, low-cost way of getting your message heard. Click To Tweet I…

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How to Write a Business Plan for Entrepreneurs + Free Template

By Jennie Lyon / January 17, 2017

  Probably the single most helpful tool any entrepreneur can use to ensure the success of their venture is a business plan. Think of it as your road map to successfully running a small business. It will help you clearly envision your goals, and show you how to reach them from where you are. A business plan is essential for those starting a new business, but it is also helpful for established businesses to make one. You may gain new insights into how your business is running, and where you can make changes to improve efficiency and make more room…

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Still Haven’t Made Goals for the New Year? A Virtual Assistant Can Help!

By Jennie Lyon / January 10, 2017

The start of a new year always gets people motivated to make changes in their life, work on personal and professional development, and try new things. Unfortunately, a lot of people struggle to stay on track with their resolutions, and most get broken or forgotten by the time February rolls around. Maybe you broke them already? The last thing you want as a small business owner is for your new business goals to meet the same fate as that resolution to lose 5 pounds or eat more vegetables! It’s a new year, full of new opportunities to grow your business.…

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Steps to Make the Coming Year the Best Business Year Yet

By Jennie Lyon / December 20, 2016
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Well, we’ve almost made it through another year! I hope it was as good for your business as it was for mine, although I have some great suggestions if you didn’t meet all of your business goals this past year. The perfect time is coming up, in the lull between holiday gatherings and the new year starting in earnest, for you to take some steps for envisioning your next year in business. Come up with concrete plans and goals to make the New Year, your best year yet! Click To Tweet One of the key practices you should adopt if…

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Don’t Forget to Take Care of Your Clients This Holiday Season

By Jennie Lyon / December 6, 2016
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With the holiday season in full swing, your focus should be on offering clients the same great, reliable service you give them year-round, to help reduce the stress of this time of year. For most small businesses, the last two months of the year can be very busy. However, they’re also one of the best times to show your clients how invaluable you are to them, and how much you appreciate their business. By taking a bit of extra time to ensure that your seasonal client care is top notch, you’ll be sure to avoid ending up on any “naughty…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business and meet its needs for the coming new year? When considering your goals for the upcoming year, they probably involve the growth of your business; taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work, and more work means you’ll probably need to hire at least one or two part-time team members in order to accomplish everything on time. A lot…

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Gratitude: What are You Thankful for in Your Business?

By Jennie Lyon / November 22, 2016

It’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…

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How a Virtual Assistant Can Keep You in the Game While You Enjoy the Holidays

By Jennie Lyon / October 25, 2016

The holidays are fast approaching, Halloween is a little over a week away! Like many other entrepreneurs and small business owners, I’m sure you’re looking forward to them. After all, who doesn’t love spending time with family, enjoying the change of season, and attending celebrations and holiday dinners? Unfortunately, this is often also a busy time for small businesses, and all the extra workload can keep you from enjoying your holidays. Entrepreneurs, especially those working solo and/or from a home office, need to carefully protect their work-life balance. Do you need a vacation or some time working fewer hours in order…

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The Importance of Visual Branding and How a Virtual Assistant Can Help

By Jennie Lyon / October 18, 2016

Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent. Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be…

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