Remember the old adage for those with gigantic cable packages? “300 channels, and nothing’s on?” That certainly isn’t a problem anymore. You can find just about all of the entertainment that you want from Netflix, Amazon Prime, and Hulu. Streaming video has mostly replaced traditional cable, offering people the ability to watch whatever they want, whenever they want. You no longer have to scroll through guides to see what’s on. Instead, you just type (or speak!) what you feel like watching into search, and countless results will pop up! At first glance, this seems like a massive problem for advertisers.…
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If I asked you to name the biggest social media networks, what would immediately come to mind? Facebook, of course. Twitter would probably be up there too. Some people in a younger demographic might say Instagram (A rapidly ascending favorite). One that you might not think of is Pinterest, and that’s a real shame. While most people only think of Pinterest for personal use, its application for business and social media marketing is rarely used to its full potential! How Pinterest Works If you’ve never used Pinterest, you need to know that it works a little differently than most other…
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When you were a kid back in elementary school, did you ever trace? Tracing was like a gateway into drawing. You just put a piece of paper over top of the original and draw a copy. No, it wasn’t your work, but it was a great way to learn the basics. I’ve always found that frameworks act in much the same way for learning a new skill, like creating a social media campaign. When you first start out, you might not have a clue how all of the moving parts work together, but if you have a framework to base…
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Have you ever thought about deleting your Facebook account? Trust me; you’re not alone. There comes a time when everyone feels fed up with all of the social media drama: Terrifying news stories about privacy issues, “vaguebooking” when your friends post vague and worrying statuses, or just the general feeling that everyone else is living their best life but you (spoiler alert: they aren’t). When this kind of thing happens to my friends, I almost always suggest taking a break. You can deactivate your accounts for a while and take a breather, no problem. That is, you can for your…
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As a marketer, I love Instagram. It is arguably one of the best platforms for getting your brand out there. Instagram is also the best-known place where you can meet “influencers.” These are folks who have built a massive following on Instagram and other social media platforms and use them to share their lives (and the products in them). It’s big money! Many of the biggest, like the Kardashians, make millions upon millions of dollars a year from being influencers. But the influencer phenomena has got me wondering, how much is too much? At what point does it stop being…
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Back in the early 80s, there was a saying that gained tremendous popularity in computing circles. Today, we would call it a meme. “Print is dead.” It was so popular that it was even used as a joke in Ghostbusters. Back then, the concepts of the paperless office and electronic mail was just starting to pick up steam. Of course, we know now that it wouldn’t be until the mid-90s that email would really take off, and decades until the paperless office became a reality. So, here is the question: now that digital technology has reached the point where we…
Read MoreIf there are two words that send shivers up my spine, they are “writer’s block.” As a professional writer, you can imagine how important it is for me to be able to write all day long for my clients. Getting writer’s block isn’t an option when I have so many people depending on me to deliver polished blogs, newsletters, copy for websites, sales pages, funnels, nurture sequences, etc. into their inboxes. If you write your own copy, then you probably know exactly what I’m talking about. Suffering from writer’s block can be incredibly frustrating, but I know one method of…
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Have you ever heard the old saying, “Those that can’t, teach?” Personally, I always thought that is absolutely ridiculous. It’s not just disrespectful to teachers, who sacrifice so much for their students, but it’s also just flat out wrong. There can be a similar perception about coaches in sports. “Those that can’t play, coach.” Again, ridiculous. The wealth of knowledge and experience that a talented coach can bring is incalculable. With their watchful and experienced eye, they can help shape an athlete or team into the best they can possibly be. That takes talent! Thankfully, there isn’t a negative perception…
Read MoreOne of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…
Read MoreThere’s a great Jerry Seinfeld comedy bit that perfectly sums up how some people feel about public speaking. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” In my experience working with clients, I’m afraid that I have to agree. Speaking in front of people is a fear born right out of “show and tell,” back when they were a kid. Getting up in…
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