The marketing game has come a long way since its humble beginnings. Did you know that researchers and historians have found evidence of people using sales branding back in ancient Rome? I mean, it was joked about in Disney’s Hercules, the idea of using the titular hero to market products, but to know it was actually already in practice is neat if a bit crazy to think about! At any rate, commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing…
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Do you feel that your social media growth has stalled? One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. Many small business owners start pages for their businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see their followers tick up one at a time in slow motion. Many social media “experts” will tell you that the trick to social media is perseverance, and I agree with that. However, it’s important to remember that spending hours every day on social media is NOT your job! And…
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What do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for. Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine tune every detail to get your message across to your audience. Or what if…
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I bet the holiday shopping season is going to be a little different this year. Every November, you see the same news story on Black Friday: hundreds of people crowding outside of Walmarts and Targets around the country, waiting to grab as many deals as they can. It’s the biggest shopping day of the year with sales galore. COVID-19, however, has changed all that. I suspect that we won’t see the insane crowds as usual outside of stores this Friday, November 27th. As large indoor gatherings are prohibited, stores won’t allow a borderline mob to roar in, grabbing everything in…
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When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense, it’s…
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Have you ever been sent a viral video? Creating a piece of content that goes viral is every small business owner’s dream! Not only does the free exposure exponentially increase the ROI on that content, but it also will dramatically grow your audience and raise awareness of your brand. There’s no perfect formula for viral content, and frequently luck and timing play a huge part in a piece of content becoming popular. However, there are a few things that all popular content have in common! If you’re here, you’re probably looking for some advice on how to make content that…
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Finally, some good news! States all over the country are in various stages of reopening after more than two months of COVID-19 quarantine, including Florida. While physical distancing guidelines and the use of masks won’t be going away, this does mean that businesses of all sizes can reopen again! But after being closed for weeks, you likely can’t just reopen your doors without doing a ton of prep. Things have changed. New health and safety policies are in place. Your physical location will likely need to go through some changes to make it ready for customers again. That’s going to…
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Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out on Twitter, Facebook, Instagram, and other social media platforms, but the word has even been added to the Oxford English Dictionary! You may know what hashtags are, but do you know how to use them? Well, here is a quick primer that will explain everything…
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Cross-country marketing can be a fascinating thing. Companies can take the exact same product but market it entirely differently depending on the country they are in. For example, there might be completely different advertising campaigns for a product like Pepsi in Mexico, Canada, and the United States. This is despite the fact that they’re all located on the same continent, two of them primarily speak English, and it’s the same product. It all has to do with local conventions of the media, cultural differences, and values when it comes to marketing. Marketing on social media is a little bit like…
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I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!” This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…
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