How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
Read MoreLet me ask you a hypothetical question. Imagine you are looking for a virtual assistant to help with your small business (a fairly good bet, seeing as you’re here right now). You narrow your choices down to two VAs. To make your decision, you bring up their websites. Both of the sites look good. They are cleaned and polished, not looking dated at all. There are lots of services offered, some solid testimonials, and the graphics and copy are all high quality. Ah, but then you visit the “Blog” sections. In one of them, you see that they haven’t updated…
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Do you know what the most effective method of advertising was back in the golden age of “Main Street” America? The storefront window. Pedestrians would walk by and look in all of the storefront windows on main street to see the most interesting and expensive items sold. And it worked! People would come in off the street to take a look around the stores. If the store owner was a particularly effective salesperson, they would walk out with a bag full of products, maybe even the one they saw in the window. In the marketing world today, the storefront window…
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When was the last time that you got a really good night’s sleep? As a small business owner myself, I know what it’s like to have to have to work 12 to 14 hour days. Back when I first started my business, I would get up in the morning, work all day, and then go to sleep. It’s rewarding, no question, but also exhausting. And what choice do we have? As a small business owner, you’re responsible for everything and, if something doesn’t get done, the only person that you can blame is yourself. But what if it didn’t have…
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Providing your customers with value is what business is all about, and that also goes for your advertising. No one wants to read dry, boring copy going on and on about how great your business is. Customers are far more savvy than that, they know how advertising sounds and they know to ignore it. The way you can connect with your customers today is with content. If you provide them with authentic, personality infused, valuable content, like blog posts, free downloads, email campaigns, etc, then you can sneak in under the advertising radar (stealthy selling, anyone?) by giving them what…
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Do you have an email list of your customers on your computer? Most companies do, but few companies properly take advantage of them. There is a reason why every single lottery, freebie, or giveaway asks for your email, and it isn’t actually to get in contact with you if you win. They want your information. The more emails they have, the more people they can potentially contact. Your company should be utilizing this exact same model of gathering emails and informations of potential and current clients. Developing your email list is not only a fantastic email marketing tool, but also…
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Content marketing really is king! But only if your copywriting is high quality, personality-infused and engaging. By hiring a great virtual assistant who does copywriting along with other services such as graphic design, you can develop an entire library of blogs, social media posts, and eblasts that you can pull out at a moment’s notice whenever you need to provide your customers with content that rules! Blogs Blogs are basically the bread and butter as far as content marketing goes. If you instantly want something to boost your SEO, improve your social media engagement and prove to your audience that…
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Content marketing is the name of the game when it comes to promoting engagement with your posts and ezines. By hiring a great virtual assistant who does copywriting, you can develop an entire editorial calendar of blogs that you can pull out at a moment’s notice whenever you need to provide your customers with quality and worthwhile content. Why Hire Someone Else to Write My Copy? Simple. Because you are too busy. Copywriting is simply a necessary component of a modern digital marketing plan. You need to be able to provide your customers with valuable, well-written content, especially if you…
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Did you love bedtime stories when you were a kid? Storytelling is an intrinsic part of being human. We thrive on stories and crave the journey that a great story can take us on. Storytelling is more than just entertainment, it is a part of how we communicate with each other. When I say, “storytelling”, you probably think, “Once upon a time”, but that isn’t quite what I’m talking about. A story doesn’t necessarily need characters, settings, or even a plot. In a marketing sense, telling a story means that you are trying to create a personal connection between you…
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As a self-employed entrepreneur, you know that the overall goal is to reach that sweet spot of a steady flow of business with a solid clientele you love. To accomplish this, it’s worth reconsidering the methods you use to market your services effectively and stand out as a pro in your field. Even if you are hugely talented, you probably won’t be able to draw in clients if you don’t use effective marketing techniques. There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Sometimes it’s because they’ve never had…
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