Have you ever been sent a viral video? Creating a piece of content that goes viral is every small business owner’s dream! Not only does the free exposure exponentially increase the ROI on that content, but it also will dramatically grow your audience and raise awareness of your brand. There’s no perfect formula for viral content, and frequently luck and timing play a huge part in a piece of content becoming popular. However, there are a few things that all popular content have in common! If you’re here, you’re probably looking for some advice on how to make content that…
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Finally, some good news! States all over the country are in various stages of reopening after more than two months of COVID-19 quarantine, including Florida. While physical distancing guidelines and the use of masks won’t be going away, this does mean that businesses of all sizes can reopen again! But after being closed for weeks, you likely can’t just reopen your doors without doing a ton of prep. Things have changed. New health and safety policies are in place. Your physical location will likely need to go through some changes to make it ready for customers again. That’s going to…
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Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out on Twitter, Facebook, Instagram, and other social media platforms, but the word has even been added to the Oxford English Dictionary! You may know what hashtags are, but do you know how to use them? Well, here is a quick primer that will explain everything…
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Cross-country marketing can be a fascinating thing. Companies can take the exact same product but market it entirely differently depending on the country they are in. For example, there might be completely different advertising campaigns for a product like Pepsi in Mexico, Canada, and the United States. This is despite the fact that they’re all located on the same continent, two of them primarily speak English, and it’s the same product. It all has to do with local conventions of the media, cultural differences, and values when it comes to marketing. Marketing on social media is a little bit like…
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I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!” This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…
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Do you remember what it was like when you were a kid during the summer? It was like heaven! Three entire months off school with no work whatsoever! I remember waking up to the smell of fresh cut grass and would scramble out of bed to get outside! Unfortunately, endless summers can’t last forever. But here’s the good news! One of the benefits of being an entrepreneur with a business is that you get to make your own schedule. Yes, you absolutely need to work like crazy during the summer to grow your business, but if you want a three…
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Ok, I’m going to admit it. I… occasionally… binge watch Netflix. I know, I know, I’ve heard all the arguments against it. It ruins the show, it’s a waste of time, etc. But the fact is that it’s fun to binge watch a show with your loved ones (or by yourself with a giant bowl of popcorn). Binge watching has gone from something that only those who buy DVD box sets do to something that just about everyone does. You pick a show on Netflix, sit down on the couch, and enjoy the ride. But Netflix is only one option…
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Remember the old adage for those with gigantic cable packages? “300 channels and nothing’s on?” That certainly isn’t a problem anymore. Ignoring the phenomenon of cord cutting (I mean, how many people really want to pay for cable today?), you can find just about all of the entertainment that you want from Netflix, Amazon Prime, Hulu, YouTube and other video services. Streaming video has mostly replaced traditional cable, offering people the ability to watch whatever they want, whenever they want. You no longer have to scroll through guides to see what’s on. Instead, you just type (or speak!) what you…
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Do you hate writing? With content marketing on the rise as one of the most effective ways to reach out to customers, having strong writing skills is more important than ever. Being able to come up with a compelling and well-written blog post is often the cornerstone of any content marketing strategy. Not everyone enjoys writing. You might have had a bad experience back in school, where writing every single word could be an exercise in frustration. Because of this, many people have no idea how to write a great blog post. Well, good news because I’m here to help.…
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How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
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