When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog! In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free! That is, free in terms of money. You do need to invest time, effort, and energy into generating organic traffic, but the payoff is more than worth it. There are dozens of ways to boost organic traffic to your site,…
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Copywriting is at the heart of most marketing strategies. Everything from writing ads to crafting webinars to coming up with taglines requires a certain amount of copywriting skill. As a small business owner, you need to effectively communicate your brand’s key messages through compelling copy that converts people to paying customers. But how do you do this? If you don’t know the different types of copy, proven strategies to get customers to engage, and ways to deal with writer’s block ( a particular nightmare for all writers out there), you’re likely going to be stuck staring at a blank page…
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Finally, some good news! States all over the country are in various stages of reopening after more than two months of COVID-19 quarantine, including Florida. While physical distancing guidelines and the use of masks won’t be going away, this does mean that businesses of all sizes can reopen again! But after being closed for weeks, you likely can’t just reopen your doors without doing a ton of prep. Things have changed. New health and safety policies are in place. Your physical location will likely need to go through some changes to make it ready for customers again. That’s going to…
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Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out on Twitter, Facebook, Instagram, and other social media platforms, but the word has even been added to the Oxford English Dictionary! You may know what hashtags are, but do you know how to use them? Well, here is a quick primer that will explain everything…
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Writing a Facebook Ad is easy, right? You throw together some text with an image and watch the clicks roll in! Uh, I hate to be the bearer of bad news, but that’s a surefire way to end up with a Facebook Ad disaster! Social Media Ad creation is an art onto itself. Much like writing all kinds of social media, it’s a unique mixture of both marketing copy, target research and graphic design meant to attract the eye, intrigue the mind, and eventually, lead the user to your Website or Landing Page. There are a total of seven elements…
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Content marketing really is king! But only if your copywriting is high quality, personality-infused and engaging. By hiring a great virtual assistant who does copywriting along with other services such as graphic design, you can develop an entire library of blogs, social media posts, and eblasts that you can pull out at a moment’s notice whenever you need to provide your customers with content that rules! Blogs Blogs are basically the bread and butter as far as content marketing goes. If you instantly want something to boost your SEO, improve your social media engagement and prove to your audience that…
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What is the difference between good copywriting and bad copywriting? I can sum it up in a word: readability. If you offer your customers a blog, email campaign, or web page that is difficult to read, that doesn’t flow, isn’t infused with your brand personality, or that bores them, they are going to dismiss and forget it. But if you give them something that’s easy to read, it will quickly engage them and draw them in! Readability in General Readability is simply how easy something is to read. If you write a piece of content full of difficult to pronounce…
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Content marketing is the name of the game when it comes to promoting engagement with your posts and ezines. By hiring a great virtual assistant who does copywriting, you can develop an entire editorial calendar of blogs that you can pull out at a moment’s notice whenever you need to provide your customers with quality and worthwhile content. Why Hire Someone Else to Write My Copy? Simple. Because you are too busy. Copywriting is simply a necessary component of a modern digital marketing plan. You need to be able to provide your customers with valuable, well-written content, especially if you…
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Do you have the edge? If you look back at the history of successful businesses, it is often just a single, tiny edge that made the difference between the winners and the losers. In many cases, that edge can simply be that you have more time to focus on the things that are important, leaving the small things in the hands of others. If you are an established business with a multitude of employees, this is easy. You can just delegate. If you are a small business with limited, if any, staff, then you might find yourself having to do…
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Has this winter given you the blues? It’s around this time of year when the winter weather can really start to wear you down. With stunningly cold temperatures all across the country, even in the states that are warmer during the winter, folks are really starting to miss the sunny days of the summer. Feelings of “hibernation” and depression are normal around the end of January/beginning of February. It’s called Seasonal Affective Disorder, and it can take a huge toll on your productivity and your business. As an entrepreneur and small business owner, you need to be able to give…
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