Do you seek out all of the latest news about social media? As a digital marketing expert and virtual assistant who focuses on social media, watching trends, new features, and announcements from social media networks is simply part of my job. I need to be on top of everything to offer my clients the best possible advice when it comes to building their social media strategy. Social media is simply one of the best ways to lead people to your website or landing page by using a mix of excellent copywriting and engaging graphics. I have to admit that it’s…
Read More
When you see a “sign up for my newsletter” on a website, do you click “Yes?” I would put money on your answer being “No, of course not!” And I understand why. We are conditioned to HATE email. Every time you check your email, you likely have dozens of messages sitting in your inbox telling you that “Won a free cruise” or “Your Outlook Email is About to Be Cancelled!” Spam has ruined email, plain and simple. So, why on earth would anyone want to give their email out to a random website? With all of that in mind, when…
Read More
When was the last time you attended an in-person seminar or event? I’m going to take a wild guess and say it was sometime before March 2020! Personally, I don’t much miss them because a much more powerful, targeted, and accessible tool has taken their place. A successful webinar! For years, remote seminars and events were a staple in the business world. The problem was that they were expensive and somewhat inconvenient affairs. Though potentially informative to certain people, they usually only attracted limited audiences. Using real-time video software like Zoom or my favorite Demio, small business owners and entrepreneurs can…
Read More
Have you ever sat down at your computer to write an email or social media and feel… stuck? For some reason, nothing comes to mind! You stare at a blank screen, knowing what you want to say but not being able to put it into words. Congratulations, you’re experiencing the bane of countless novelists, scriptwriters, and digital marketers: writer’s block. Writing can be daunting for many small business owners. You’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always consider just how much time they spend writing while running their…
Read More
It’s difficult to believe that many people didn’t know what a podcast was only a few years ago. While podcasts have been around for 20 years, it wasn’t until the last decade that their popularity exploded. Today, they’ve mostly replaced radio as the primary form of audio entertainment and information. And the best thing about podcasts is that anyone can start one. With incredibly low overhead, podcasts are an ideal form of digital marketing for small business owners looking to make the most of their marketing dollars. That said, starting a podcast isn’t easy. If you want to deliver a…
Read More
How often do you check out the Instagram Stories that show up at the top of your account? As a digital marketing expert, I think that Instagram Stories are a brilliant addition to Instagram (and the other platforms like Twitter that are introducing similar features). Instagram Stories are a limited-time form of social media: short-form videos only available for 24 hours. While this might seem like a downside, it’s actually a big plus! People rush to watch the Stories while available, boosting the number of eyes on your posts! As videos tend to have a well, video component to them,…
Read More
I’m a huge believer in going the extra mile to “WOW” my clients. And it all begins in the first interaction I have with them: the client onboarding! It goes back to the earliest days of marketing before I started this business! In high school, I was a manager at Nordstrom. Yes, high school! As you can imagine being the youngest manager at Nordstrom made me really, really want to shine! While I wasn’t wowing clients but instead customers, it was a huge deal to me! I wanted every customer to feel like LITERALLY the most important person in the…
Read More
What would you do if you had two extra hours every week? As a small business owner, chances are that you’re constantly under incredible time constraints. Your to-do list is continually growing, and it seems like you’re the only one who can get things done. I remember back when I first started this business, and it was crazy. I was working insane hours to get my business off the ground, but eventually, I had to admit to myself that I was ONE person trying to do the work of an entire team. And yeah, that’s doable over a short period,…
Read More
Have you ever attended a live webinar? I’m guessing you have, they are everywhere! Personally, I’m a huge fan! While I never really enjoyed traveling to attend in-person seminars because of expensive travel, hotels, and food, webinars are a completely different story. All you need to pay for a webinar is the cost of “entry.” You can safely stay comfy at home and learn everything you’d get from an in-person seminar for a fraction of the cost and time investment. If you’re a small business owner, I’m sure that the idea of putting on your own webinar has occurred to…
Read More
How many social media channels do you have for your small business? Many small business owners think they need to post EVERYWHERE on social media. They spend dozens of hours crafting platform-specific posts, commenting, and trying to engage with their audience. And while I applaud their commitment, I am here to tell you that might not be the best use of your time. As a small business owner, you have a limited amount of hours in the day. You can only do so much, and social media is one of the biggest time-sucks ever. That means, if you are planning…
Read More
