It’s inevitable: at some point, every business experiences a natural slowdown. I have it happen myself, and to be honest, every single time it happens, I’m shocked! My husband teases me saying, yes – it happens, use that extra time to your advantage! Many people are navigating their business through what has become known as the “new economic landscape.” Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity – but it doesn’t mean you can’t make lemonade out of these situations! Regardless if…
If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer’s block consistently, luckily writing content is easier than you think. It’s like riding a bike. Once you’ve got a system, you’ll never fret over it again. Boosting productivity is an important goal for many e-commerce businesses and online entrepreneurs. Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and…
Facebook is king. Don’t take my word for it; just ask someone if they have a Facebook account. The chances are that they will say “Yes!” So, let’s talk about Facebook ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Running Facebook ads is no longer just about whether or not you can afford it. But also if your targeting strategy ranks you high enough to be seen by the right audience. Chances are that your company will pay just as much money for fewer…
Apple has done it again. Every small business owner and entrepreneur is well aware of the iOS14 updates and its impact on tracking paid marketing. Now, it’s time for email marketers to feel the same pain and panic that ensued between media buyers and ad agencies with the iOS15 update. We all remember the scramble to change our marketing plans and figure out the new way to have insights into our audience’s preferences and actions. Apple is taking it to the next level. According to Apple CEO Tim Cook, Apple believes that privacy is “one of the top issues of the…
Do you find yourself scrolling past articles with titles like “7 Ways to Increase Your Email Subscribers by 20%” or “How to Gain More Followers on Social Media” because they all say the same thing? You’re not alone. It’s called list fatigue and it’ll ruin most of your marketing efforts if left unchecked. List fatigue happens when people are over-exposed to emails that don’t provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. I know you’re busy. You’ve got a million things on your plate, not to mention the fact…
When growing your business, probably the most vital component, second to, say, your product or service, is your clients. Where would you be without them? Home alone with a great coaching program you’ve rehearsed to yourself in the mirror countless times, that’s where! However, the process of getting and onboarding clients is a big undertaking, requiring savvy marketing and outreach to draw them to you. But let’s say you’ve done that part (as if you’ve been listening to my advice throughout my many, many blogs!) Clients are coming to you consistently. Great! So, now what? Well, if you’re going to…
I’ve talked a lot about using Facebook to advertise your business! However, it’s been a while since I followed up. The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it’s not shocking to learn that Facebook use has continued to grow since 2019. Its user base has grown more than 12% to over 2.8 billion users monthly in the past two years! That’s roughly 59% of the world’s social media users. Over half on one site. That’s insane! And do you know what…
Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content options and is super easy to digest: video! While you can certainly invest your money into a commercial that streams on YouTube or TV, that isn’t always possible for a small business owner. In the beginning…
I have a theory that only a few digital marketing experts out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It’s an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don’t know the first thing about fishing! Okay, so, for myself, I’ve been fishing countless times in my life! I grew up in Utah, and…
When most people contact me for a free consultation, they usually ask about the usual digital marketing services: copywriting, social media, and website development. And that’s great! That’s my bread and butter. Writing blogs, creating social media posts, and building beautiful websites are three cornerstones of a comprehensive digital marketing strategy. But as we continue to talk, these potential customers are often surprised by the sheer number of services we offer here at Jennie Lyon Digital Marketing and Virtual Assistant Services! You’d be stunned at how many different things an experienced virtual team can do for your small business. Podcasting,…
