The impact social media has on online retails sales grows greater each year. While social shopping and sharing may only lead to a small percentage of sales, the number of sales is growing. Additionally, social media clicks, referrals, and shares accounts for more retail traffic than any other online route. Let’s take a look at the numbers to better understand how social media marketing and networking impacts your business. Facebook is the leading social commerce platform It is responsible for 50% of all social referrals and 64% of total social revenue. It is the #1 social platform for sharing articles,…
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In today’s unpredictable economic climate, it’s more important than ever to put your clients first. Your clients ARE your business, so offering them real value is essential to the long-term financial stability of your business. Additionally, clients who do not feel valued themselves will not spend their hard-earned dollars on your products or services—period! Here are three big ways your business can put clients first. [Tweet “Clients who do not feel valued will not buy your products or services—period!”] 1. Meet Their NeedsInstead of racking your brain for new ways to improve your product or service to turn a better profit,…
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I learned a long time ago that I am the type of person who needs to exercise every day. I tend to be a workaholic, so exercising is something I need to do to keep my life balanced. It has been a life saver for me. I have always started my day with a workout routine, mostly a combination of weigh-training and aerobics at home. My body responds very well to this type of exercise–until it doesn’t anymore. This usually means that after a few weeks or months, I would injure my knee to the point where I am not only unable to…
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Facebook, Twitter, and LinkedIn are no longer the only social media platforms businesses should have profiles on if they want to engage their market online. The past few years have seen a shift towards visual social media content—the kind that sites like Pinterest and Instagram provide. Savvy businesses have taken advantage of this shift by promoting their brand through visual content on all of the above platforms, as well as through impactful, relevant images, videos, and graphics on their website. There are two big reasons why this shift towards visual content is taking place and why your business will…
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Whether it’s because of a tedious project, long hours, burnout, or boredom, slumps happen. We’ve all been there; we’ve all grown tired of our work at times and lost our passion and motivation. Whatever the reason, if you’re in an entrepreneurial slump right now there are a few techniques that might kick it right to the curb. Reassure Yourself: This is NormalBeing in a slump is not synonymous with failing as an entrepreneur. A slump is a temporary setback where your drive, motivation, and/or resources are lacking. Everyone experiences a slump at some point, whether in business, their tennis game,…
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As business owners, the decisions we make in the first few minutes of the workday are critical. It is all too easy to fall into the trap of “quickly” checking in on social media or email only to find ourselves an hour or more into the day having accomplished little more than viewing a handful of videos or answering a few personal emails. The following are three healthy morning routines for business success. 1. Fortify Your MorningWhat habits energize and inspire you most? Whether your kick-start comes from your morning yoga routine, 30 minutes of silent meditation, a healthy breakfast,…
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As super, busy entrepreneurs you know how important your time is. Working long hours can be hard without getting distracted. This can be especially hard if you wear many hats. Not only are you a busy entrepreneur, but you are a spouse and a parent too! As a busy entrepreneur myself, I can tell you that staying focused is essential for the growth of your business. That can be tricky if you have pets, a home phone that rings and kids running through the house. Start with these 5 simple ways to bring some peace to your workday for busy…
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