Top 10 Proven Strategies to Build Your Email List + Freebies

By Jennie Lyon / April 18, 2023

How often do you sign up for a brand’s emails? If you’re like me, you most likely only subscribe to an email list if you KNOW you’re going to get VALUE from the emails. Because let’s face it, there are certain brands that I absolutely adore, but I’m only signing up for their newsletters if I believe in what they promote and the stories that they tell in their emails. BONUS, if their emails make me smile.  Email marketing is a highly effective way to reach out to customers, build relationships, and boost sales. In fact, email marketing has the…

6 Powerful Ways to Drive Traffic to Your Conversion Funnel

By Jennie Lyon / April 11, 2023

Have you ever been sitting in traffic thinking to yourself, Dang, I wish I could get traffic like this to my website? If you are stuck at stagnant levels of growth or if you’re searching for ways to get more traffic into your ecosystem, you are not alone! There are a lot of things you can do to drive more traffic into your world, but more importantly, once you get the traffic, you need to convert it to boost those bottom-line profits!  Today, I’ll discuss what conversion funnels are and how they impact your customer journey. Then, you’ll learn how…

Video Content is King – How to Create A Video Content Marketing Strategy

By Jennie Lyon / March 28, 2023

Video content has quickly become essential to any successful digital marketing strategy. If you’re looking for a roadmap for video marketing, you are not alone! Brands and businesses need a video marketing strategy for every platform and channel – why? Because everything online is transitioning to video, you want to avoid getting left in the dust! Video content is more popular than ever, with platforms giving priority to video content. And video content engages audiences in ways that mere text or images cannot. Videos can tell stories and create brand experiences that are memorable and engaging. Are you feeling overwhelmed…

How I Grew My Instagram Following to Over 10k

By Jennie Lyon / March 21, 2023

Are you looking to build an audience on Instagram, but the upkeep feels draining? You see so many of your competitors having a beautiful feed of images with amazing content to boot! And you start to think – WHY DOESN’T MY INSTAGRAM LOOK AMAZING!?  Lucky for you, I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill. Stick around, and I promise you’ll leave today with tools you can use to revamp your Instagram feed right away! Overview  Today…

How To Add Conversion Tripwires To Your Email Sequences

By Jennie Lyon / March 7, 2023

Conversion tripwires are a powerful tool in any marketer’s arsenal, allowing you to increase sales and lifetime value with a targeted approach. By offering a low-priced product with a limited-time offer, you can encourage customers to take immediate action and make a purchase. In today’s post, I’ll show you how to add conversion tripwires to your email sequences from front to back. Whether you’re a seasoned marketer or just starting, this post will provide you with the tools and strategies you need to boost your sales and add this passive income string to your toolbox. Blog Overview:  Identify the Right…

8 Fun Types of Social Media Content That Converts + FREE Templates

By Jennie Lyon / January 17, 2023

Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media.  We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…

8 Ways A Social Media Marketing Virtual Assistant Can Grow Your Presence + FREE Workbooks

By Jennie Lyon / January 10, 2023

Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…

7 Engaging Ways To Double Your Social Media Growth

By Jennie Lyon / January 4, 2023

Creating scroll-stopping content for social media can be a challenge, but it is an important aspect of building a successful online presence. With so much competition for people’s attention on social media, finding ways to make your content stand out and capture people’s attention is crucial. Today’s blog will explore seven key strategies for creating scroll-stopping social media content to keep your followers engaged and coming back for more. Whether you are a small business owner, an entrepreneur, or a content creator, these tips will help you take your social media content to the next level. Blog Overview:  Step 1:…

Collecting First Party Data – The Future Of Marketing

By Jennie Lyon / December 27, 2022

While most people would agree that in order to succeed as a business, you need to grow your customer base, how you actually grow and monetize is a different story. This leads us to the concept of first-party data and how important it is for businesses of all shapes and sizes. First-party data is a term that refers to the specific data you need to acquire from your customers in order for them to become valuable. For example, if you run an online store and a customer buys something from you, they have just given you their email address. This…

5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

By Jennie Lyon / December 20, 2022

How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift.  In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…