Social Media started in the early 2000s and has been pivotal in the growth of small businesses around the world. Like most business owners, you’re always looking for faster, easier, and more effective ways to build your brand online. This post will cover some proven and trending social media hacks that will grow your business. I totally understand that your time is too valuable to waste trying every social media fad out there. The good news is that these proven strategies will help you grow your brand organically and increase leads and sales while having fun.
- Content: Be consistent, relevant, and quality over quantity
- UGC: The power of user-generated content UGC
- Snackable Content: Bite-Sized Content for Consumption
- Video Marketing: Using Video Content to Reach Your Audience
- Efficiency: Automate Your Content
- Nano-Influencers: Leverage Influencer Marketing
- Stop The Scroll
- Social Stores – Turn your Profile into a Shopping Experience
- So What Did We Learn?
Content: Be consistent, relevant, and quality over quantity
Consistency is the key to growing your social media following. Posting at least once daily (or more if you have time) will help keep your followers engaged and active on your accounts. The content you are putting out there should be relevant to your audience and customers. This way, your audience finds value in what you’re posting. A big no-no is to post random content for the appearance of a busy feed; that doesn’t matter anymore.
Now more than ever, people want connectivity in posts. Your content should be information or entertainment-related content relevant to your niche/industry. The days of posting endless quotes and funny pet pictures are long gone. The key here is to have a value position of an expert.
UGC: The power of user-generated content UGC
UGC (User Generated Content) is one of the most powerful forms of content marketing. Why? Because it allows you to tap into the minds and experiences of your target audience. When done well, UGC can help build trust with your audience and increase conversions by providing real-world experiences of how people use or benefit from your product or service.
Here are a couple of the benefits of UGC:
- It’s authentic. Creating content from what your customers make helps to build trust and establish credibility with your audience and future customers. Become a trending topic and create raving fans.
- It’s shareable. Your audience will be likelier to share content they find interesting or valuable than if you created it as a regular post.
Snackable Content: Bite-Sized Content for Consumption
Snackable content is short, easily digestible content that can be shared on social media or sent in an email. It’s useful because it’s quick and easy for people to consume, making it a great way to get your message out there without having to write an extensive blog post. Snackable content may include:
Video Marketing: Using Video Content to Reach Your Audience
Video is one of the most popular types of content on the web, which makes sense because it’s an engaging way to share your message. There are a lot of different ways you can use video in your marketing strategy; here are some of the most common:
- Create explainer videos for your business and product or service offerings
- Interview experts about their work with your brand
- Create video reviews and testimonials
- Create a video ad that runs on other websites
- Develop a video channel on YouTube
Efficiency: Automate Your Content
Creating content can be a lot of work, especially if your brand has multiple people who manage its social media accounts. If you’re looking to save time and make your team more efficient while still getting the most out of your content, consider using automation tools like Hootsuite or Buffer. These services allow you to schedule posts in advance so that they go live at specific times, so you don’t have to worry about remembering when to post.
Automation tools are for more than just social media. You can also use them to schedule emails and blog posts to be sent out at a specific time or on certain days of the week. This is especially helpful if you have a lot of content that needs to go live on your website but don’t want to go down the time suck it takes to create it.
Resource: 3-Month Content Calendar – Do you find yourself staring at a blank page every time you need to create content? This 3-month content calendar template is going to keep you inspired and get you creating consistent content that converts.
Pro Tip: Create a content river – don’t reinvent the wheel. Take one piece of content and repurpose it across all your marketing platforms. For example, you can turn a recorded podcast into 10 different content pieces.
Nano-Influencers: Leverage Influencer Marketing
Influencer Marketing is one of the most powerful ways to grow your business. It has been proven to be one of the best ways to generate leads and sales, especially for small businesses. But what exactly is influencer marketing?
Influencer marketing is when brands work with influential people in their industry (aka “influencers”) who have a large following on social media. These influencers promote products, services, and content in exchange for compensation. There are many different types of influencers, including micro-influencers (following between 10,000 and 100,000), macro-influencers ( over 1 million followers), and even nano-influencers ( under 10,000 followers).
These people can help you reach your target audience by sharing content on their social media accounts. This is especially important if your ICA includes millennials and Gen Z’ers.
Stop The Scroll
As you probably know, the average human attention span is just 8 seconds. If your posts are not exciting or engaging enough, most people will scroll right past them within a few seconds. In fact, according to Forbes, 90% of people who visit a website leave after 10 seconds without buying anything! This is why creating content that can’t be ignored is super important.
- Make the headline of your post catchy and interesting
- Include an image or a video in your post
- Use hashtags and/or emojis that are trending among your target audience
You don’t need graphic design or video production skills to create visual content to win the attention of social media users. Use these tips and tactics to make visual marketing a consistent part of your content marketing strategy.
Social Stores – Turn your Profile into a Shopping Experience
Social stores are a new form of commerce that allows users to buy products directly from their/your social media profiles. As forecasted, this has been an excellent way for businesses to increase revenue, especially if they have loyal customers who might be looking for an alternative way to purchase.
Pro Tip: Social Store
Create an account with Shopify and connect it with Facebook
Create a page on Facebook where you can sell your products
Use Instagram Stories to promote flash sales and other offers
Social commerce is a great way to expand your brand beyond established e-commerce channels and enhance your customers’ experience. It has paved the way for increased sales and conversions.
Social media has become a significant element of digital marketing. The four leading social media platforms—Instagram, Twitter, TikTok, and Facebook—have millions of active users, each eager to grasp the next big marketing trend. Do you have what it takes to turn your brand into a successful social media presence? Sure you do, and we can get you there faster. Schedule a free consultation with yours truly, and let’s boost your brand growth through social media together.
So What Did We Learn?
- Content: Be consistent, relevant, and quality over quantity.
- UGC is one of the most powerful forms of content marketing.
- Snackable content is short, easily digestible content that can be shared on social media or sent in an email.
- Video is one of the most popular types of content on the web, which makes sense because it’s an engaging way to share your message.
- If you’re looking to save time and make your team more efficient while still getting the most out of your content, consider using automation tools
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