Video Marketing: Boosting Your Brand with Engaging Visual Content

By Jennie Lyon / July 25, 2023

In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…

How To Choose A Lead Magnet That Brings In A Steady Stream of Leads

By Jennie Lyon / June 27, 2023

Creating a lead magnet t hat Brings in a steady stream of leads is a great way to generate MONEY for your business. If you’ve been in business any amount of time, you already know this. So I am not revealing some industry-hidden secret here. However, choosing the right lead magnet is something of huge value. If done the right way, and is also something that is often done wrong.  These days customers are not so quick to give up their information. With so many options to choose from, it can be difficult to know where to start. Well, today’s…

10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / June 20, 2023

Wait! Stop! Don’t post that photo of your dog on your Instagram! Maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their businesses. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you follow people…

How To Make Your ICA The Center Of The Story & Lead Them On A Journey To YOU ! + Free Download

By Jennie Lyon / May 9, 2023

The most common mistake I see small business owners make in their sales and marketing efforts is to cast themselves, company or product as the center of the story. But the truth is, if you want customers to buy from you, you must tell a story in which they are the star of the story, not you! Make Your Client the Center of the Story  When it comes to any big-budget film, the hero is the star of the story. The one who takes action to overcome difficulties in order to achieve something they desire. 9 times out of 10,…

How I Grew My Instagram Following to Over 10k

By Jennie Lyon / March 21, 2023

Are you looking to build an audience on Instagram, but the upkeep feels draining? You see so many of your competitors having a beautiful feed of images with amazing content to boot! And you start to think – WHY DOESN’T MY INSTAGRAM LOOK AMAZING!?  Lucky for you, I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill. Stick around, and I promise you’ll leave today with tools you can use to revamp your Instagram feed right away! Overview  Today…

How To 10x Your Email List This Year Using Social Media

By Jennie Lyon / February 21, 2023

Email marketing is one of the most effective ways to reach and engage with your target audience. You need a solid email list, and social media can be a powerful tool if you’re looking to increase your list. In this episode, I’ll show you how to 10x your email list using exclusive strategies and expert tips to attract and retain more subscribers.  Blog Overview:  Grow Your Subscribers  What first comes to mind when you have to reach someone? Your phone, right? And then, you commonly reach out directly or via social media. Why? That’s because it’s the easiest and fastest…

8 Fun Types of Social Media Content That Converts + FREE Templates

By Jennie Lyon / January 17, 2023

Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media.  We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…

8 Ways A Social Media Marketing Virtual Assistant Can Grow Your Presence + FREE Workbooks

By Jennie Lyon / January 10, 2023

Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…

7 Engaging Ways To Double Your Social Media Growth

By Jennie Lyon / January 4, 2023

Creating scroll-stopping content for social media can be a challenge, but it is an important aspect of building a successful online presence. With so much competition for people’s attention on social media, finding ways to make your content stand out and capture people’s attention is crucial. Today’s blog will explore seven key strategies for creating scroll-stopping social media content to keep your followers engaged and coming back for more. Whether you are a small business owner, an entrepreneur, or a content creator, these tips will help you take your social media content to the next level. Blog Overview:  Step 1:…

5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

By Jennie Lyon / December 20, 2022

How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift.  In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…