Not Sure What’s Working in Your Marketing? Our Audit/Strategy Can Help!

By Jennie Lyon / May 17, 2022

Why Didn’t Your Latest Marketing Perform?  So you’ve launched your latest big marketing push, and you don’t see the response you had hoped. What went wrong? Did anything go wrong? Was it the right strategy? Were expectations out of scope? Was the correct audience targeted? Was the messaging on point?  I’m going to dive into your online presence to figure out how to focus your attention on specific opportunities to maximize your marketing’s potential to draw in new clients and grow your business!  Today’s Podcast Overview  Today I’m going to cover several of my important tips for planning and executing…

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How Growing And Cultivating Your Email List Generate New Leads

By Jennie Lyon / May 10, 2022

Time to Spice Up Your Email List!  An email list doesn’t have to feel boring to them: Everybody has one. Everyone’s asking you to sign up for theirs. They stuff our inboxes to the point where we wonder why we signed up in the first place.  Email lists are STILL one of the most direct and vital ways to connect with your audience. As well as grow your business. Even in this age of TikTok, most marketing these days hopes to funnel people into email lists!  So how is your email list? Do you have one? Do you know what…

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Earn More Money Quickly With a Targeted Sales Funnel!

By Jennie Lyon / May 3, 2022

Are You Ready To Capture More Clients?  You have a great product, and now you need to get it to the people who will benefit most from it! There are many different approaches to marketing products. You’ll need to discover the best method for you, but without a dedicated sales funnel, you’re missing out on who knows how many potential sales! Today’s Overview Today, I’ll explain the value of building a dedicated sales funnel and how it’s your responsibility to lead your potential clients from interest to purchase! You can click on the link below to jump to any section…

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6 Steps To Create An Ideal Week for Optimal Productivity & Focus + Free Template

By Jennie Lyon / April 26, 2022

Do you feel like you’re always busy but end your days feeling like you haven’t accomplished anything? Do you constantly push important tasks onto the next day? Are your weekends filled with “make-up” tasks leftover from the week before? Do you resign to the thought that you’ll never focus or catch up? “Too busy” to organize your schedule? If this sounds like you, you’re not alone. It’s so easy to get caught up. You have this feeling like the most immediate thing to do is the most pressing task at hand. Still, if you’re not organizing your time management beforehand,…

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Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!

By Jennie Lyon / April 19, 2022

https://share.transistor.fm/s/85383d61 Why do you need an editorial and social media marketing calendar you ask? Okay, so your company’s flowing, things are going alright, but you’re stagnating across your social media. Maybe you don’t think it’s worth the effort. Perhaps you’re satisfied with your current level of engagement.  If you’re not deploying content to social media consistently, at least several times a week, you’re leaving money and exponential growth on the table. By the end of this article, you’ll have fundamental tools you can use to organize an effective content and social media marketing strategy and the confidence to commit to…

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How To Build A Fantastic Passive Income Stream Through Products

By Jennie Lyon / April 5, 2022

https://share.transistor.fm/s/0352638e Passive income is the dream of every freelancer, entrepreneur, and small business owner. Who doesn’t want to make money while you sleep? I mean, we all do. There’s nothing more rewarding than waking up, checking your phone, and cha-ching – you’ve got more money in the bank!  Passive income has been a staple of the internet marketing world for years, but there are still a lot of misconceptions about what it is, how to obtain it, and why it works for some businesses but not for others. This episode will explore adding passive income into your marketing strategy by…

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How to Make a Winning Content Marketing Funnel + Free Workbook

By Jennie Lyon / March 28, 2022

https://share.transistor.fm/s/02be79f8 Content marketing has changed how potential customers research and consider buying your products. The content marketing funnel visualizes people’s journey, and good content supports this journey. This strategy gives you a better chance of converting a potential customer into an actual customer. Creating content that converts is the number-one objective of the content marketing funnel.  Content marketing is a powerful way to interact with our target audiences. But, not all interactions are created equal. Before we can successfully optimize conversion points, we need to treat conversion as part of a larger customer journey and create an appropriate touchpoint for…

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6 Social Media Trends For 2022 (And How To Use Them)

By Jennie Lyon / March 15, 2022

https://share.transistor.fm/s/1febbef6 Social media marketing is changing the nature of conversations between brands and their customers. It’s not just a matter of keeping up with the times anymore — if you want your brand to survive, you need to be at the forefront of social innovation. But how do you stay on top of trends and deliver the right tone of voice to your audience? Today, brands need to be human on social media more than ever. Empathy is the strongest form of marketing, and today’s customers demand it. Brands shouldn’t just be about products — they should be about the…

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6 Organic Social Media Strategies To Get To 10k + Free Social Media Calendar

By Jennie Lyon / March 8, 2022

https://share.transistor.fm/s/b8ae3414 What is organic social media? Organic social media is any social media without advertising. This means that people only use interacting with their audience to grow a following media following. By using free tools to communicate, organic marketing strategies are no less important than using paid advertising.  Social media is an important tool for any company, but it’s difficult to get the hang of. You need to establish a content strategy that focuses on creating and promoting posts engagedly. It’s also essential to remember that you are your best advertisement. After all, 92% of people trust peer recommendations above…

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Turn Your LinkedIn Profile Into A High Powered Lead Magnet

By Jennie Lyon / March 1, 2022

https://share.transistor.fm/s/e83e8ab0 LinkedIn is one of the most powerful free tools on the web. It’s a great way to network, get noticed, and meet new people. But it’s only as good as its profile. You can’t update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a LinkedIn profile. They’re all there, but yours needs to stand out.  People are searching for you. When they find you, they’ll think…

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