Are you thinking about starting a podcast for your business? I know a thing or two about podcasting. From first-hand experience, it has been very valuable for my audience and business. I am here to tell you a podcast can be a great way for your business to connect with customers and build its brand. In fact, studies show that Americans listen to approximately 21,117,000 hours of podcast audio every single day. That’s crazy, right? And with listening being extremely easy on mobile devices, iTunes, and podcast apps, this number will continue to rise. Podcasts offer valuable information, great networking…
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Customer-Centric Marketing. You’ve probably heard about it online, on another podcast, or in your inbox. But what exactly does it mean? Customer-centric marketing is a business philosophy that prioritizes the customer’s needs and experience above all else. This type of marketing is based on the belief that if a company focuses on providing a great customer experience, the customer will be loyal and become repeat customers. Essentially, by putting the customer first, we create a positive cycle of customer satisfaction and success. In today’s business environment, customer-centric marketing is more important than ever. Gone are the days of direct marketing…
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Your customers are the lifeblood of your company, so showing them that you care about them is essential to your success. Engagement marketing is all about connecting with your clients and ensuring they have a positive experience with your brand. At some time or another in your marketing planning, you’ve used or come across engagement marketing. This style is also referred to as experiential marketing, event marketing, participation marketing, on-ground marketing, and live marketing. It is a strategy that involves authentic, one-to-one interactions with customers that help to create stronger relationships with your brands. Engagement marketing humanizes your business and…
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The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers. Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…
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Let’s find out. Unless you are still living in the stone age, you are likely already aware that TikTok is one of the fastest-growing social media platforms in the world. The TikTok stats consistently outperform almost every other mobile app and social media platform. This explosive growth has diverted attention away from dependable platforms such as Google, Meta, and Snapchat, as TikTok is now the most downloaded app of 2022. TikTok’s triumph is attributable to its unique and compelling content, which has struck a chord with users globally. As the social landscape changes rapidly, TikTok has managed to keep up…
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Ready To Learn How You Lead Clients Through Your Customer Journey? I bet this sounds familiar: you’ve spent endless hours creating your customer journey, but latent sales are what you experience more so than hasty conversions. Or maybe you are on the other side of the coin, and you’re embarrassed to admit that your customer journey is haphazard. I’m sharing with you one proven tweak that can be made to speed up your customer journey (and conversions). Let’s dive in. Blog Overview Creating a compelling customer journey is essential for success in sales, yet many businesses struggle to do so.…
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A Solid Core Lead Magnet Picture this: You’ve spent hours and hours creating a core lead magnet that isn’t converting. Or it’s converting, but at a glacial pace. Either way, you’re stuck at 1,000 followers, or the people in your email list aren’t converting into paying customers. Let’s chat about how to fix that! In this episode of Digital Marketing Made Simple, we’ll unlock the mystery behind your email list growth strategy and teach you how to entice mountains of new subscribers to your list! Today’s Blog Overview Today we’re going to unpack email subscriber growth strategies and find the best…
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Are You Sharing Your Authentic Self With Your Audience? Followers online are fickle creatures, and they can sense when they are being sold inauthenticity. To maintain trust with your audience, you must learn to bring your most authentic self to everything you post on social media. People don’t like being kept at arm’s length and do not like being lied to. So is it possible to cultivate authenticity for your audience when sharing yourself so openly online might not be second nature to you? Absolutely! Today’s Blog Overview Today we’re going to cultivate authenticity online and show you how to…
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You Can Take A Break Without Hitting The Brakes It’s so easy to feel like taking your eyes off the road for one second is enough to run your entire company into the ditch. We constantly compare ourselves to other entrepreneurs who brag about working eight days a week and never seeing their families, all in pursuit of the dream of building a business into a gleaming success. I’m here to tell you you don’t have to burn yourself out to succeed. After all, taking your hands off the wheel might be the secret to growing your business! In this…
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Automation VS Outsourcing Certain cogs in everyone’s business, whether a small side hustle or a giant corporate goliath, constantly require attention. Client onboarding, advertising, marketing, social media, e-commerce, email lists, client funnels – the list goes on! If you’re finding any of these never-ending tasks are eating up too much of your workday, it’s time to look at how you can make tackling those tasks more efficient or get them off your plate so you can focus on growing your business! But when should you automate your business, and when does it make more sense to outsource instead? We’re going…
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