Staying on top of all your business’ social media accounts can be extremely time consuming. Luckily, much of your social media presence can be automated for a “set it and forget it” experience. Automating various social media-related tasks eliminates the need for spending a sizeable part of each day on small, fiddly tasks that take up your valuable time. [Tweet “Your social media presence is only valuable if it is consistent. Automation helps with this!”] As a virtual assistant who specializes in social media marketing for small business, I have quite a few strategies for streamlining these tasks! Today I’d…
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For a small business, building up a large mailing list of people interested in your products and services is one of the best marketing tactics you can invest your time in. An email list can consist of current and previous clients, but the majority of it should be made up of prospective clients. Email marketing is one of the most effective ways of reaching a targeted audience, because potential clients will only sign up if they’re interested in something you’re offering. [Tweet “For small businesses, email marketing is a high-impact, low-cost way of getting your message heard.”] I know when…
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Clients are the single biggest determining factor in the success of your small business, so you need to show them how valued they are. Your client care approach should focus on both attracting new clients, and retaining current ones for repeat business. In order to grow your business, you’ll need to make clients happy so they’ll return to work with you again, and so they’ll recommend you to their colleagues. [Tweet “Determine what you need from your client care system and implement technology that will provide it.”] I know that most of my clients find Jennie Lyon Virtual Assistant Services…
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Attracting new clients is essential for the success of all small businesses, and the majority of new clients you get will find you online first. That means your business needs to have a strong online presence, starting with its website. As someone who runs a business entirely online, I can guarantee this makes a difference! Think of your website as the “store window” of your online business. It needs to be attractive, up-to-date, and interesting enough to draw potential clients in to engage with your business on a deeper level. [Tweet “Not attracting the right kinds of clients? Your website…
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Onboarding new clients is one of the most time-consuming and important tasks for any small business. Ideally, your onboarding system should run smoothly and leave clients feeling taken care of, but in the messiness of real life, that doesn’t always happen. I find that the best way to manage onboarding successfully is to automate as much of the process as possible. Of course, you still need to give the prospects and new clients your personal time and attention! However, if you can leave all the details to be dealt with according to a set of basic procedures, it frees up…
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If you make just one resolution this year, let it be to put yourself first. Too many small business owners work themselves to the bone, burning the candle at both ends, sometimes for years at a stretch. Your body and mind need time to recover from a hard day’s work, and there’s no shame in taking care of yourself. I know how tempting it can be to try and “do it all” when you’re in charge of everything about your work. Trust me when I say I have been there before. I have learned to resist the urge to spend…
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Well, we’ve almost made it through another year! I hope it was as good for your business as it was for mine, although I have some great suggestions if you didn’t meet all of your business goals this past year. The perfect time is coming up, in the lull between holiday gatherings and the new year starting in earnest, for you to take some steps for envisioning your next year in business. [Tweet “Come up with concrete plans and goals to make the New Year, your best year yet!”] One of the key practices you should adopt if you want…
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