Time flies. To me, it feels like the year just got started, but now we are rapidly approaching the end of it. With Thanksgiving in just a few weeks, you can soon expect to see holiday decorations everywhere, with “Jingle Bell Rock” playing every time you walk into a mall. Between the chaos of the holidays and the end of year work crunch, you might be worried that you won’t be able to find the time to spend with your family and friends, let alone make time for a winter vacation. The last thing you want to do is get burnt out just before the end of the year. That’s one of the reasons why vacations are so important!
Don’t worry though, it’s actually pretty easy to take some of the pre-holiday pressure off. You just have to get rid of all of the annoying little tasks that take up so much of your time. You know the ones: writing blogs, creating newsletters, updating social media… As a small business owner, there are far more important and essential tasks that only you can do, so why spend your time on the ones that you can outsource to someone else. Someone like, say, a virtual assistant! By giving these tasks to an experienced virtual assistant, you can focus on the tasks that you really need to get out of the way so you will have time for a wonderful holiday vacation!
Social Media Management
Managing all of your social media channels can feel like a full-time job. It gets even more hectic around the holidays, when more clients will be reaching out to you, and you should be reaching out to them. Joining the online conversation is an essential piece of any small business’ marketing plan, so staying on top of all of your social media platforms is key.
A virtual assistant experienced in social media management can take care of all your accounts, writing and scheduling posts, responding to inquiries, and reaching out to your online customers. They can take care of all your social media channels, like Twitter, Facebook, Instagram, and more, making sure that they are regularly updated and active. This can literally clear hours of work a day that you would otherwise spend online.
Of course, there is more to social media than just online interaction. The holidays are a prime time for commerce and advertising, as everyone seems to be in the buying mood. You can take advantage of this by creating some seasonally appropriate Facebook ads for your business.
Facebook advertising can give you one of the best bangs for your marketing dollars. It allows you to target specific groups, regions, and get valuable information about who clicks on your ads and when. Designing an effective Facebook ad campaign can be a bit tricky, but that’s just what a virtual assistant is for. We know what works when it comes to Facebook ad campaigns, so we can craft one that is perfect for both your business and for the season!
Email marketing can take up a lot of your time during the holidays. It’s a great time of year to send out emails about specials, reconnect with current and former clients to wish them happy holidays, and create a newsletter celebrating the season. It not only takes up a lot of time to create these email campaigns, you also need to send them out and be ready to receive any potential responses.
You don’t have to worry about any of that with a virtual assistant. They can create an entire email marketing strategy for you, design your newsletters, write your newsletter copy, and even schedule when those emails are sent out. You provide the email list, we provide the emails!
How packed is your pre-holiday to-do list? Trying to navigate all of your work-related projects, along with getting ready for the holidays, can be tricky. One of the best ways to keep all of those balls in the air is to use a project management system.
With a service like Teamwork or Asana, you can reformat your cluttered to-do list into an easy to use project management system where you can separate projects by client and assign tasks or sub-tasks to your employees. It can take a little while to get everything organized, but once you do, you will never have to worry about a project getting lost in the cracks again. Even better, you can carry this new project management system into the new year. You will be starting 2018 better prepared and organized than ever!
The holidays can be a crazy time of year, both for your business and for life. I might not be able to buy the presents for you or decorate your home, but I can certainly help take some of the pre-holiday work pressure off. Not only that, many of these strategies will put you into an excellent position to get the new year started off right, potentially making it your best business year ever! Contact me today and we can work to make sure that your schedule will be clear for the holidays so you can have a well-deserved winter break.