Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the website. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…
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Does your website have a core lead magnet attached? Imagine this: You’re looking for a digital marketer (a pretty big stretch, huh?) You go onto a website, but the only things that are offered on it are paid products. There is no real way to see what kind of content they create for free. Instead, you have to go in blind and hope that they can meet your content creation/social media/email marketing/ funnel creation/ technical needs etc. And for some, that can be too high a price. Now, when you come to my website, I offer free content right off…
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I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!” This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…
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Do you have any tricks or tips that help get you through your daily workflow? Back when I first started my small business, my daily workflow was very different than it is now. There were very few applications out there that not only make my business easier to manage but also helped me get so much more done throughout the course of my day. Today, I have tons of programs, automated processes, and other tools that help me be super productive from the first thing in the morning until the very end of the night. If you’ve ever been curious…
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If there is one thing that I’ve learned doing digital marketing over the years, it’s that yesterday’s fad is today’s “next big thing.” A perfect example is SnapChat. When SnapChat debuted a few years ago, it was treated with scorn from many marketers. Heck, even the general public looked at it with suspicion. Why on earth would you only want to take super-short, 15-second videos of yourself? And then share them? Who would watch them? Just a few years later and SnapChat-like functionality has been integrated into countless apps and social media networks: Facebook among them. But probably the most…
Read MoreThere’s a great Jerry Seinfeld comedy bit that perfectly sums up how some people feel about public speaking. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” In my experience working with clients, I’m afraid that I have to agree. Speaking in front of people is a fear born right out of “show and tell,” back when they were a kid. Getting up in…
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When was the last time that you went to the mall? Didn’t it seem just a little emptier than it used to be? That’s because it is. eCommerce is quickly eating up much of the market share of big and small brick and mortar companies alike. If your business sells either products or services, you should be making a huge push online. By doing so, you will be able to reach so many customers that you otherwise would never have met. The Importance of a Digital Shopping CartIf you want to be able to make sales online, it needs to…
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