What does the word “marketing” mean to you? Over the last few weeks, countless companies have been in a scramble. Trying to figure out a way to communicate with their customers during COVID-19. Their marketing used to be focused on big money spent on billboards, posters, and other traditional forms of marketing. Unfortunately, that would be money wasted while everyone is under stay-at-home orders. So, now they are putting their money into a highly-effective form of advertising that small businesses have been using for years: Enter digital marketing. Digital Marketing is an umbrella term that covers all aspects of marketing…
Read More
There are few things more nerve-wracking for a small business than launching a new product. Believe me, I know how it feels! Since the early days of my digital marketing and virtual assistant business, I’ve expanded my offerings dozens of times. And every single time, I was filled with anxieties. I was worried that no one would be interested in that service, or that I spent all of that time and money for nothing. Over time, I’ve come to realize that there is an art to launching a brand-new product or service. If you know the formula, you can significantly…
Read More
I’ve always been in awe of architects. They are like modern-day magicians. With math and an expert design sense, they design a blueprint that creates rock-solid structures that stand the test of time. And how do they do it? It all starts with a blueprint. After all, you can’t just start building a structure without knowing every single step you need to take. An architect designing a building will go through countless drafts of blueprints until they have a plan that is both functional AND beautiful. And once they finalize everything in the blueprint, they can finally start to get to…
Read More
Happy New Year! Now that the parties, silly hats, and celebratory drinks are in the rearview mirror, it’s time to set your sights on what matters: your goals. I’m NOT talking about New Year’s Resolutions here. Those, for the most part, are more like general wishes for the new year. “I want to lose some weight,” or, “I want to earn more money.” What I’m talking about here are your concrete business goals. The things that you’re going to be focusing on at your small business throughout the next 12 months. It’s time to get your thoughts in order. But…
Read More
A lot of small business owners get stuck in the idea that all businesses should run the exact same way! No way! Here’s the thing about small business owners: we are all different! Our reasons for becoming entrepreneurs vary from always wanting to run our own business to wanting to spend more time at home with our families (or both). But when it comes to things like business planning, most coaches and programs treat every small business owner the same. And if you don’t fit into that narrow preconception, you’re going to be out of luck. I’ll give you a…
Read More
Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the website. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…
Read More
Does your website have a core lead magnet attached? Imagine this: You’re looking for a digital marketer (a pretty big stretch, huh?) You go onto a website, but the only things that are offered on it are paid products. There is no real way to see what kind of content they create for free. Instead, you have to go in blind and hope that they can meet your content creation/social media/email marketing/ funnel creation/ technical needs etc. And for some, that can be too high a price. Now, when you come to my website, I offer free content right off…
Read More
I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!” This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…
Read More
Do you have any tricks or tips that help get you through your daily workflow? Back when I first started my small business, my daily workflow was very different than it is now. There were very few applications out there that not only make my business easier to manage but also helped me get so much more done throughout the course of my day. Today, I have tons of programs, automated processes, and other tools that help me be super productive from the first thing in the morning until the very end of the night. If you’ve ever been curious…
Read More
If there is one thing that I’ve learned doing digital marketing over the years, it’s that yesterday’s fad is today’s “next big thing.” A perfect example is SnapChat. When SnapChat debuted a few years ago, it was treated with scorn from many marketers. Heck, even the general public looked at it with suspicion. Why on earth would you only want to take super-short, 15-second videos of yourself? And then share them? Who would watch them? Just a few years later and SnapChat-like functionality has been integrated into countless apps and social media networks: Facebook among them. But probably the most…
Read More
