Grow Your Business While Doing More of What You Love

By Jennie Lyon / February 2, 2016

“Do what you love and you will never work a day in your life.”Easy words, but infinitely more difficult in practice. No matter how much you enjoy your job, there will always be stresses, problems, conflicts, and setbacks. At times, you might even find yourself asking the question “Why do I do this again?”. Thankfully, you can have a fresh start whenever you like and with it comes the opportunity to refocus on what you love about your job and make positive changes to minimize unnecessary stresses in the future. Delegation and outsourcing are the key to finding more time…

Read More

Time Management for Entrepreneurs: 4 Do’s and Don’t’s

By Jennie Lyon / October 20, 2015
Time Management Entrepreneurs 4 do's and don'ts

All entrepreneurs are busy—pretty much all the time. That part is not likely to change. The essence of effective time management is maximize results with the time you put in—in other words, working smarter and not harder. These tips on time management for entrepreneurs will help you do just that. DoRemember the 80/20 principle, which says that, on average, 20% of a business’ clients make up 80% of their sales. While mundane tasks like keeping up the books and ordering office supplies need to get done, the 80/20 rule says it’s smarter and more cost effective to outsource these tasks…

Read More

6 Signs It’s Time to Outsource to a Virtual Assistant

By Jennie Lyon / September 22, 2015

If you’re anything like me, you’re an ambitious entrepreneur who—at one point or another—has felt sure that no one else can do your work better than you. Or that if you just work a little harder and a little longer you can get it all done. I have news for you: if you want and expect your business to expand, thrive, and be successful and sustainable, at some point it will (and should) become too much for one person to handle alone. Growth is great—burnout and overwhelm are not. Here are 6 signs that it’s time to outsource your work…

Read More

Partnering With a Virtual Assistant Saves You Time and Money

By Jennie Lyon / August 25, 2015

Despite the growing popularity of virtual assistants and employees, many business owners have never even considered hiring a virtual assistant because of budgetary fears, a desire to be the only steering their company, or one of many other reasons. The truth is that partnering with a virtual assistant can not only increase profits but can also offer you even more control over your company’s future. While US-based virtual assistants charge higher hourly rates than you’d pay an in-house employee, they also work less and work faster, so in the end you’re paying less money for better work. A virtual assistant…

Read More

3 Morning Routines for Business Success

By Jennie Lyon / July 24, 2015

As business owners, the decisions we make in the first few minutes of the workday are critical. It is all too easy to fall into the trap of “quickly” checking in on social media or email only to find ourselves an hour or more into the day having accomplished little more than viewing a handful of videos or answering a few personal emails. The following are three healthy routines for business success. 1. Fortify Your MorningWhat habits energize and inspire you most? Whether your kick-start comes from your morning yoga routine, 30 minutes of silent meditation, a healthy breakfast, or…

Read More

5 Best Email Marketing Applications for Small Business

By Jennie Lyon / June 12, 2015

Staying in touch with your clients via email marketing ensures that your brand, business, and products are always at the forefront of their minds. In its broadest sense, email marketing includes every email sent to a customer or potential client because each and every interaction you have with a client becomes an opportunity to build trust, develop a relationship, inform clients about new services, or promote your brand. From ezines to contact management, there are many ways that email marketing software can help your small business maintain professional, profitable contact with clients. At Jennie Lyon Virtual Assistant Services, we are…

Read More

3 Steps For Determining Your Worth as a Business Owner

By Jennie Lyon / May 22, 2015

Determining your worth is important and empowering. All professionals should conduct salary research every year or two, and small business owners are no exception. Knowing what to charge for your time and services is important if you want to stay competitive and satisfied. Nailing down the numbers as an independent business owner, however, requires more steps and consideration than would be required of an in-house employee. Because you are your own boss, it can be difficult to objectively determine how much you should make. Additionally, small business owners have to consider more factors when determining what to charge than HR…

Read More

4 Tools for Strategically Branding Your Business

By Jennie Lyon / May 1, 2015

“Branding”, a term that once meant simply stamping your business logo on everything, has evolved into the process of building a company’s identity and personality. While branding still involves developing a name and symbol or design that sets your business apart from the rest, it is so much more than that. Effective, strategic branding gives you an advantage over competitors and makes it possible for your company to target markets as tight or broad as you like. Because branding is so foundational to success, I thought I would offer a few more tips for creating a strong brand that I’ve…

Read More

10 Must-Have Small Business Software

By Jennie Lyon / April 10, 2015

Technology has given us so many incredible things, like modern medicine, instant toast, and spaceships, for example. For me, and many other entrepreneurs, one of the greatest gifts technology has given society is the virtual office. We now enjoy the ability to instantly access just about any person, piece of information, and resource imaginable—all from the comfort of a home office. In addition to the virtual container of the Internet, cloud-based small business software have made it possible to hold online calls and meetings, erect storefronts in cyberspace, and share schedules, data, and media of all kinds. Here are my…

Read More

How to Choose a Virtual Team for Your Small Business

By Jennie Lyon / March 27, 2015

More and more small businesses these days are home-based or physically scaled down, operating out of a small office with minimal equipment. Additionally, more businesses start with modest budgets and aim to cut overhead costs in order to develop into successful startups more quickly. Because small businesses still need a team to operate, the cost-effective, simple solution is to partner with a virtual team of workers instead of staffing an office with salaried employees, which requires a bigger office rental, bulkier payroll, and an HR department—to name a few things. Even though virtual support teams are non-traditional (though they are…

Read More