Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…
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Whether you work from a small office, co-working space, or home, having an inspiring work space is important for entrepreneurs. I mean, part of why we start our own small businesses is to follow our passions and escape the gray, dreary cubicle life, right? Your work space should get you energized and excited to get down to business each day! I know that for me, coming into my home office and seeing everything from favorite photos to slick branding collateral sitting neatly in its place makes me want to do my best work and get my business out there! [Tweet…
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Staying on top of all your business’ social media accounts can be extremely time consuming. Luckily, much of your social media presence can be automated for a “set it and forget it” experience. Automating various social media-related tasks eliminates the need for spending a sizeable part of each day on small, fiddly tasks that take up your valuable time. [Tweet “Your social media presence is only valuable if it is consistent. Automation helps with this!”] As a virtual assistant who specializes in social media marketing for small business, I have quite a few strategies for streamlining these tasks! Today I’d…
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Do you have the right team in place to support your business? Your goals probably involve the growth of your business, taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work. A lot of small business owners view hiring an additional person to work on their business as a scary prospect. They worry about paying a salary, whether their need for support will remain consistent enough to warrant the commitment of a new…
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Planning ahead of time is one of the most important skills for a business owner to develop, because the success of any small business depends on how well it flows. Unfortunately, most people are only good at planning a day or two in advance, or for the very long term—setting goals for the year or beyond. It is merging the two, and sticking to a plan for the week or month where most people get tripped up in their calendaring and organization. Successfully planning ahead and maintaining business flow becomes even more difficult around the holidays, where clients and collaborators…
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The holidays are fast approaching, Halloween is a little over a week away! Like many other entrepreneurs and small business owners, I’m sure you’re looking forward to them. After all, who doesn’t love spending time with family, enjoying the change of season, and attending celebrations and holiday dinners? Unfortunately, this is often also a busy time for small businesses, and all the extra workload can keep you from enjoying your holidays. Entrepreneurs, especially those working solo and/or from a home office, need to carefully protect their work-life balance. Do you need a vacation or some time working fewer hours in order…
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Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent. Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be…
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