Providing your customers with value is what business is all about, and that also goes for your advertising. No one wants to read dry, boring copy going on and on about how great your business is. Customers are far more savvy than that, they know how advertising sounds and they know to ignore it. The way you can connect with your customers today is with content. If you provide them with authentic, personality infused, valuable content, like blog posts, free downloads, email campaigns, etc, then you can sneak in under the advertising radar (stealthy selling, anyone?) by giving them what…
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Do you have an email list of your customers on your computer? Most companies do, but few companies properly take advantage of them. There is a reason why every single lottery, freebie, or giveaway asks for your email, and it isn’t actually to get in contact with you if you win. They want your information. The more emails they have, the more people they can potentially contact. Your company should be utilizing this exact same model of gathering emails and informations of potential and current clients. Developing your email list is not only a fantastic email marketing tool, but also…
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Let’s take a trip back in time for a minute… Direct mail marketing was an incredibly popular and effective form of advertising before the advent of the internet. Companies would send out printed newsletters or magazines that would keep their customers in the loop about any developments with their business, coupons or deals in the near future, and a personally written letter. Today, mailed physical newsletters have pretty much disappeared, but they’ve been replaced by something that is potentially much more effective and powerful: digital newsletters. [Tweet “An electronic newsletter, can help solidify your connection with your customers! Do you…
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You’re launching a new product! Now what?Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers can…
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Content marketing really is king! But only if your copywriting is high quality, personality-infused and engaging. By hiring a great virtual assistant who does copywriting along with other services such as graphic design, you can develop an entire library of blogs, social media posts, and eblasts that you can pull out at a moment’s notice whenever you need to provide your customers with content that rules! Blogs Blogs are basically the bread and butter as far as content marketing goes. If you instantly want something to boost your SEO, improve your social media engagement and prove to your audience that…
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Digital advertising is easy. Effective digital advertising, that’s hard. One of the most common things I hear from many of my new clients is that they have always gotten poor results from their digital marketing efforts. It just “doesn’t work” for them, so they tend to fall back on more traditional advertising methods. But here is the problem: digital marketing IS the standard form of advertising these days. Nowhere else can offer you the same ROI for your advertising dollars. It’s completely understandable why so many companies get less than their desired ROI their first time designing an online marketing…
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The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…
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Has this winter given you the blues? It’s around this time of year when the winter weather can really start to wear you down. With stunningly cold temperatures all across the country, even in the states that are warmer during the winter, folks are really starting to miss the sunny days of the summer. Feelings of “hibernation” and depression are normal around the end of January/beginning of February. It’s called Seasonal Affective Disorder, and it can take a huge toll on your productivity and your business. As an entrepreneur and small business owner, you need to be able to give…
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You know, the only bad part about taking a vacation during the holidays is when you return to work in January. You sit down at your desk and just feel… stressed. You might feel overwhelmed at the amount of work that has piled up while you were taking a well-deserved festive rest with family and friends. There are clients to take care of, blog posts and social media that need to be written, a ton of email marketing to send out… Happy New Year! Thankfully, you don’t have to do it all alone. If you had a virtual assistant working…
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Who in their right mind would plant seeds in the dead of winter? Smart small business owners, that’s who! The biggest hope for a new year is growing your business. That’s what most New Year’s Resolutions are about, people want to grow. Grow their business, grow their income, personal growth. Growing your business doesn’t happen by accident though, you need to plant seeds. For an entrepreneur, the seeds of growth are plans for the future, and January is the perfect time to make them. Seed #1: Make a New Year Business Plan Do you have a business plan, written down…
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