Do you have any art hanging in your home? From the time when you’re a teenager, putting up posters of bands and movies, to when you’re an adult, putting up paintings, we all love being surrounded by lovely visuals! That’s certainly true in digital marketing. Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. That’s the whole reason why we have different kinds of fonts! As a copywriter, believe me, Times New Roman can get a bit boring after a while… Most small business owners obviously can’t afford a full-time graphic…
Read More
When you’re a small business owner, your whole life is DIY! I remember as a kid, DIY usually meant fun “arts and crafts!” Boy, those days are long gone. As an entrepreneur and small business owner, I’ve learned that DIY means precisely that: do it yourself. Since you are often the only employee at your business, everything falls to you. For a lot of small business owners, that’s more than okay! People like us can be kind of “control freaks.” I know that I love having control over all aspects of my business! Not only does it save on the…
Read MoreWhat draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?” Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize…
Read More
You’re launching a new product! Now what?Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers can…
Read More
You know, the only bad part about taking a vacation during the holidays is when you return to work in January. You sit down at your desk and just feel… stressed. You might feel overwhelmed at the amount of work that has piled up while you were taking a well-deserved festive rest with family and friends. There are clients to take care of, blog posts and social media that need to be written, a ton of email marketing to send out… Happy New Year! Thankfully, you don’t have to do it all alone. If you had a virtual assistant working…
Read More
There is nothing like shopping for gifts to make the holiday stresses pile up! Even though Black Friday is behind us, the malls are still packed with folks trying to find the right gifts for their family and friends. You’re probably one of them (if you can find the time…). Gifts are more than just objects; they show someone how much we care about them. And who does a small business care about more than their clients? Small client holiday gifts or gestures can be a great way to reinforce current client relationships while also reviving old ones. These don’t…
Read More
It is no coincidence that you see an explosion of advertising around the holiday season. No matter what the industry, the winter holidays are a time when wallets tend to open just a little bit easier than the rest of the year. As a small business owner, you want to take advantage of the spirit of the season by putting your brand’s best foot forward. Here are a few ways that you can give your brand a boost before the new year! #1: Outsource Frequent Tasks Time is money, and as a small business owner, you probably don’t have much…
Read More
Have you ever heard the old saying, “Show, don’t tell”? Visual and graphic design is an absolutely essential part of any company’s branding. Without an attractive visual element, a brand is simply words on a page. With great graphic design, a brand can pop and get into the minds of potential clients and customers alike. Unfortunately, many companies tend to put the importance of graphic design on the back burner, either believing it doesn’t makes a huge difference or feeling that they can do just as good a job themselves. This kind of thinking can make or break a business.…
Read More
With the advent of social media, the world of advertising has been blown wide open. It used to be that small businesses would have to pay through the nose to get print ads in major publications. I mean, how else could they get the attention of new customers? But social media and the internet changed all that. Now, small businesses can run specifically targeted ads on social media platforms, and best of all, they can do it at a price point that is WAY cheaper than it used to be. One of the best advertising platforms today is an app…
Read More
If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…
Read More
