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How to Use Storytelling in Your Marketing Copy to Drive Sales

By Jennie Lyon / October 10, 2017
How to use storytelling in your marketing copy to drive sales

Did you love bedtime stories when you were a kid? Storytelling is an intrinsic part of being human. We thrive on stories and crave the journey that a great story can take us on. Storytelling is more than just entertainment, it is a part of how we communicate with each other. When I say, “storytelling”, you probably think, “Once upon a time”, but that isn’t quite what I’m talking about. A story doesn’t necessarily need characters, settings, or even a plot. In a marketing sense, telling a story means that you are trying to create a personal connection between you…

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Launching a New Product or Program? A Virtual Assistant Can Help!

By Jennie Lyon / August 22, 2017
Launching a new product or program? A Virtual Assistant can help!

One of the most exciting times for a small business is when they launch a new product or program. Small businesses rarely have unlimited capital for product/program development, which makes the success of a launch absolutely imperative. This can make it a very tense and stressful time in the office, as everything involved in the launch needs to be executed flawlessly. If you’re doing everything on your own, it can consume every bit of your bandwidth, pulling your focus from other, still important projects and clients. By partnering with a Virtual Assistant, you can instantly relieve this stress on you…

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4 Tips to Hiring the Right Virtual Assistant For Your Business

By Jennie Lyon / August 15, 2017
4 tips to hiring the right virtual assistant for your business

Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…

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How to Choose the Best Virtual Assistant Company for Your Business Needs

By Jennie Lyon / August 1, 2017
How to Choose the Best Virtual Assistant Company for your Business Needs

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

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The 6 Best Practices for Email Marketing Without Annoying Your Clients

By Jennie Lyon / July 25, 2017
Best Practices for Email Marketing Without Annoying Your Clients

Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet and, despite promises every few years, it doesn’t appear to be going away anytime soon. There are few things more annoying than spam email filling your inbox with unsolicited offers or attempts to scam you. As an entrepreneur, there is a good chance you know the frustration of your carefully crafted, targeted emails being…

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Content to Include in Your Email Marketing Campaign to Hook Your Clients

By Jennie Lyon / July 18, 2017
Content to Include in your email marketing campaign to hook your clients

  Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get…

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Write Better Email Blasts with Marketing Help from Your Virtual Assistant

By Jennie Lyon / July 11, 2017

Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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Taking a Vacation? Get Your Virtual Team in Place First + Free Pre-Vacation Checklist!

By Jennie / June 27, 2017

Everyone loves a summer vacation, but taking one can seem impossible for busy entrepreneurs! When you run your own small business, it can consume all of your time and energy if you aren’t careful, and letting go can be difficult. Trust me when I say that I understand! However, even passionate entrepreneurs need time to relax, and that means finding a team who can keep your business running smoothly in your absence. When you have a virtual team that you trust, it makes taking time off much less stressful. The trick to developing that trust is getting used to working…

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4 SEO Tips for Shooting to the Top of Google Search Results

By Jennie Lyon / May 23, 2017

Getting your website in front of potential clients is essential for small business owners, and updating your web copy is the first step. Using search engine optimization (SEO) strategies is, in my experience, the quickest way to start getting more page views. SEO works on the algorithms that determine how to place a website in search result rankings. This means that the written content of your website, when properly optimized, brings in more potential clients! When a potential client searches for key terms related to the products and services your business offers, they are more likely to find your website…

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