How an Expert Virtual Assistant can Help Grow Your Business

By Jennie Lyon / March 8, 2016

The new year is well underway, and hopefully your business plans for the year are too. If you’ve been running your business for some time now, it’s easy to get comfortable doing things exactly the same way year in and year out. However, this comfort can be what leads to small businesses stagnating and ultimately failing to grow and scale themselves. If you’re worried that you might be taking the easy route and not doing enough to keep your business fresh and relevant to the current market conditions and customer needs, it might be time to consider looking for professional…

Your Small Business Checklist for 2016

By Jennie Lyon / February 23, 2016

There are so many little details that go into running a small business that it can be hard to keep track of as a new business owner. Knowing what you have in place already and what still needs to be done to keep your business properly organized and running smoothly is key for sustainable success. With that in mind, today we have a checklist of things you should have dealt with either when setting up your business initially, or on a yearly basis. Have you completed all of these? If so, congratulations — that’s a huge accomplishment that you should…

Grow Your Business While Doing More of What You Love

By Jennie Lyon / February 2, 2016

“Do what you love and you will never work a day in your life.”Easy words, but infinitely more difficult in practice. No matter how much you enjoy your job, there will always be stresses, problems, conflicts, and setbacks. At times, you might even find yourself asking the question “Why do I do this again?”. Thankfully, you can have a fresh start whenever you like and with it comes the opportunity to refocus on what you love about your job and make positive changes to minimize unnecessary stresses in the future. [Tweet “Delegation and outsourcing are the key to finding more…

How a Virtual Assistant Can End Your Endless To-Do List

By Jennie Lyon / January 21, 2016

We all know the feeling: your inbox is overflowing, you have a half dozen separate to-do lists, online, on paper, and on your smartphone or tablet. That doesn’t include the mental one you’re constantly updating. The endless seeming slog begins to creep in and make a job you were once passionate about into something you dread. It’s time you made some changes, don’t you think? For small business owners and entrepreneurs, dealing with the endless stream of tasks required to keep your operation not just afloat but productive, thriving, and successful can be especially difficult. There are only so many…

What does Partnering with a Virtual Assistant Really Mean? Why the Trend Towards Virtual Is Here to Stay

By Jennie Lyon / January 12, 2016

What’s your reaction when you hear the world “virtual assistant”? Do you think smart, strategic, cost effective, expertise, efficiency? Of, if you haven’t fully internalized the benefits of hiring a virtual assistant yet, is your gut reaction more along the lines of relinquishing control and even spending (unnecessary) money? If your associations are trusting, I get it. The idea of partnering a virtual assistant definitely requires an archetypal leap, particularly for entrepreneurs and small business owners who are used to doing everything themselves. The concept requires a shift in perspective in order to really understand why and how partnering with…

Take a Break After the Holidays to Launch Your Business to the Next Level

By Jennie Lyon / January 5, 2016

For many, the holiday season is a time to relax, be with family, and take a break from the ins and outs of the workplace. However, for small business owners and entrepreneurs, the holidays can be the busiest time of year. It’s an excellent time to reach out to clients, wish them good cheer, and keep them in the loop as to how your business is doing, and what you’re planning for the upcoming year. With all those potential customers and clients opening their wallets for Christmas, the stress of keeping them coming back can be a bit much. This…

The Difference Between Managing & Micro-Managing your Business

By Jennie Lyon / December 18, 2015

Are you investing your energy in the right parts of your business? As a business owner and entrepreneur, of course it’s very important to be engaged in your business. However, there is a crucial distinction between managing the big picture to make sure that your business is growing and moving forward, and getting tied up in the nitty gritty day-to-day details. Micromanaging does not necessarily mean that you’re micromanaging a person; it could be that you’re micromanaging the business itself. Really, the way to be successful is to step away from the minutia to shift your perspective and priorities. Nobody…

Light Bulb! Realizing A Virtual Assistant Could Do It Better

By Jennie Lyon / December 11, 2015

Have you had that “aha” moment yet? You know the kind I’m talking about; that moment of sudden insight or discovery when you realize something important that shifts the entire paradigm of how you think and view an assumption? In this case, the light bulb moment that I’m talking about is one that’s so important for business owners and entrepreneurs – the realization that you can’t do it all yourself and, more importantly, there are actually people that could do some things even better than you can. The “aha” moment is about realizing your true value. At some point, we…

Top 4 Tools for Engaging in Meaningful Conversation on Social Media

By Jennie Lyon / October 30, 2015

The days of simply reading and liking social media posts are over. The most active and engaged social media users spend time asking questions, starting conversations about topics that are important to them, and sharing content that is meaningful to them. If your business wants to engage in meaningful conversation on social media, you need these top 4 tools. 1. Be Professional But Not StiffThink of social networking as virtual cocktail parties: charm, wit, and jokes are encouraged while maintaining professional boundaries and keeping the conversation relevant to all involved. There is an element to this type of conversation that…

Time Management for Entrepreneurs: 4 Do’s and Don’t’s

By Jennie Lyon / October 20, 2015

All entrepreneurs are busy—pretty much all the time. That part is not likely to change. The essence of effective time management is maximize results with the time you put in—in other words, working smarter and not harder. These tips on time management for entrepreneurs will help you do just that. DoRemember the 80/20 principle, which says that, on average, 20% of a business’ clients make up 80% of their sales. While mundane tasks like keeping up the books and ordering office supplies need to get done, the 80/20 rule says it’s smarter and more cost effective to outsource these tasks…