When you were a kid back in elementary school, did you ever trace? Tracing was like a gateway into drawing. You just put a piece of paper over top of the original and draw a copy. No, it wasn’t your work, but it was a great way to learn the basics. I’ve always found that frameworks act in much the same way for learning a new skill, like creating a social media campaign. When you first start out, you might not have a clue how all of the moving parts work together, but if you have a framework to base…
How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
As small business owners, the internet has given us so much. It’s often used for procrastinating, with cat videos on YouTube or reading random articles on Wikipedia. But that’s the “bad” stuff. It’s also given us social media networks that we can use to connect with clients directly.
We spend so much time talking about the marketing potential of Facebook and Instagram that we sometimes forget about a very popular social media service: Pinterest!Although Pinterest doesn’t necessarily have the same reach as Facebook (although that might change in the future), it does have over 200 million dedicated users who do one billion searches on it each month. That’s an incredible amount of activity and engagement. The big difference between Facebook and Pinterest is in their purpose. While Facebook is designed to bring people together, making is a fantastic way to connect with clients and customers, Pinterest is a…
Do you know what the most effective method of advertising was back in the golden age of “Main Street” America? The storefront window. Pedestrians would look in all of the storefront windows on main street to see the most interesting. And it worked! People would come in off the street to take a look around the stores. If the store owner was a particularly effective salesperson, they would walk out with a bag full of products. In the marketing world today, the storefront window is the internet and the pedestrians are the ones browsing online. If you want to sell…
Facebook is king. Don’t take my word for it, just ask someone if they have a Facebook account. Chances are that they will say “Yes!” Facebook and other social media channels have replaced our address books, photo albums, and even started to replace more traditional forms of advertising. By using Facebook as a marketing platform, you will be able to reach out to a huge group of potential clients for a fraction of the cost it would have just a few years ago. So let’s take a look at the reach, power, and ROI (Return-On-Investment) of Facebook Ads! The Reach…
You’re launching a new product! Now what?Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers can…
Digital advertising is easy. Effective digital advertising, that’s hard. One of the most common things I hear from many of my new clients is that they have always gotten poor results from their digital marketing efforts. It just “doesn’t work” for them, so they tend to fall back on more traditional advertising methods. But here is the problem: digital marketing IS the standard form of advertising these days. Nowhere else can offer you the same ROI for your advertising dollars. It’s completely understandable why so many companies get less than their desired ROI their first time designing an online marketing…
The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…
The holidays are when everything can seem like it is spinning out of control for small businesses. Everyone wants to spend time with their family, but you still need to keep your customers happy while getting everything at the office finished by the end of the year. On top of all that, you should already be thinking ahead about the upcoming new year. By making some plans right now, you can get ahead of the game for your business and know exactly where you want to head starting January 1st. Here are a few ideas of things you can do…
