Is your business ready for the holiday season? It’s here! Whether your business is large or small, you need to be prepared for one day (hello, Black Friday!) or the entire holiday season. It’s not enough to have a “great product” or even a great price.” You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Now is the time to get serious about improving your marketing skills. In this issue, we’ve outlined seven powerful (but easy) strategies you can use to supercharge your…
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Do you seek out all of the latest news about social media? As a digital marketing expert and virtual assistant who focuses on social media, watching trends, new features, and announcements from social media networks is simply part of my job. I need to be on top of everything to offer my clients the best possible advice when it comes to building their social media strategy. Social media is simply one of the best ways to lead people to your website or landing page by using a mix of excellent copywriting and engaging graphics. I have to admit that it’s…
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How often do you check out the Instagram Stories that show up at the top of your account? As a digital marketing expert, I think that Instagram Stories are a brilliant addition to Instagram (and the other platforms like Twitter that are introducing similar features). Instagram Stories are a limited-time form of social media: short-form videos only available for 24 hours. While this might seem like a downside, it’s actually a big plus! People rush to watch the Stories while available, boosting the number of eyes on your posts! As videos tend to have a well, video component to them,…
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How many influencers do you follow on social media? A social media influencer is one of those concepts that no one saw coming at the birth of social media. Today, influencers are more important than ever when it comes to marketing! Attracting influencers to your social media channels should be a key component of building your following. Getting a retweet from someone big in your industry can instantly bring many followers to your accounts! Of course, that’s easier said than done. And before you get to that point, you need to make sure that your social media is in fantastic…
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Do you feel that your social media growth has stalled? One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. Many small business owners start pages for their businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see their followers tick up one at a time in slow motion. Many social media “experts” will tell you that the trick to social media is perseverance, and I agree with that. However, it’s important to remember that spending hours every day on social media is NOT your job! And…
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How much time every week do you spend on your social media? I’m not just talking about writing it. Creating compelling content is only one of the keys to social media marketing success. So much more needs to go into it if you genuinely want to build your audience and convert your followers into paying customers! Here’s an admission for you: I’ve been spending WAY too much time recently growing my Instagram! But I genuinely believe that it’s worth every second. Social media channels like Instagram and Facebook offer small businesses an invaluable (and remarkably cheap) advertising platform to reach…
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I bet the holiday shopping season is going to be a little different this year. Every November, you see the same news story on Black Friday: hundreds of people crowding outside of Walmarts and Targets around the country, waiting to grab as many deals as they can. It’s the biggest shopping day of the year with sales galore. COVID-19, however, has changed all that. I suspect that we won’t see the insane crowds as usual outside of stores this Friday, November 27th. As large indoor gatherings are prohibited, stores won’t allow a borderline mob to roar in, grabbing everything in…
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What does the word “marketing” mean to you? Over the last few weeks, countless companies have been in a scramble. Trying to figure out a way to communicate with their customers during COVID-19. Their marketing used to be focused on big money spent on billboards, posters, and other traditional forms of marketing. Unfortunately, that would be money wasted while everyone is under stay-at-home orders. So, now they are putting their money into a highly-effective form of advertising that small businesses have been using for years: Enter digital marketing. Digital Marketing is an umbrella term that covers all aspects of marketing…
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Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out on Twitter, Facebook, Instagram, and other social media platforms, but the word has even been added to the Oxford English Dictionary! You may know what hashtags are, but do you know how to use them? Well, here is a quick primer that will explain everything…
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Get as much work done in as little time. This is the overriding goal in your head when you’re a small business owner. Time is money. If you only have a few hours every day to get everything done, you’re going to need to be super-efficient. Unfortunately, there are a ton of little, but essential tasks that can get in the way of your efficiency. For example, social media. Why You NEED Social Media Social media is a crucial part of every digital marketing strategy. Being on all of the major social media networks is how you reach out to…
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