Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!

By Jennie Lyon / April 19, 2022

https://share.transistor.fm/s/85383d61 Why do you need an editorial and social media marketing calendar you ask? Okay, so your company’s flowing, things are going alright, but you’re stagnating across your social media. Maybe you don’t think it’s worth the effort. Perhaps you’re satisfied with your current level of engagement.  If you’re not deploying content to social media consistently, at least several times a week, you’re leaving money and exponential growth on the table. By the end of this article, you’ll have fundamental tools you can use to organize an effective content and social media marketing strategy and the confidence to commit to…

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How To Boost Your Funnel with Cold Outreach Marketing

By Jennie Lyon / April 12, 2022

A study by HubSpot found that out of those cold emails (cold outreach marketing) sent, 33% get a neutral or somewhat positive response from consumers. This percentage is remarkably high considering that outbound marketing calls have a 94% extremely negative to a slightly negative response. Cold emailing has gotten a bad rap of being called spam. The truth is, businesses are at many stages in their life cycle. Some are struggling with reaching influencers or social engagement, while others are expanding and need to maintain connections that can help them grow. So why do outbound cold emails work? They work…

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How to Make a Winning Content Marketing Funnel + Free Workbook

By Jennie Lyon / March 28, 2022

https://share.transistor.fm/s/02be79f8 Content marketing has changed how potential customers research and consider buying your products. The content marketing funnel visualizes people’s journey, and good content supports this journey. This strategy gives you a better chance of converting a potential customer into an actual customer. Creating content that converts is the number-one objective of the content marketing funnel.  Content marketing is a powerful way to interact with our target audiences. But, not all interactions are created equal. Before we can successfully optimize conversion points, we need to treat conversion as part of a larger customer journey and create an appropriate touchpoint for…

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How To Build A High-Converting 3 Blog Post Funnel + Blog Workbook

By Jennie Lyon / March 22, 2022

https://share.transistor.fm/s/cee32768 Blogging is an exciting place to be right now. With the ability to reach a massive audience at no cost, it seems like everyone and their mom is starting up a blog. But it’s not as easy as it looks. Most bloggers make money by displaying ads or affiliate products on their blogs. However, it’s challenging to sustain a business like this. The key to either monetizing your blog or building a successful blogging business is to develop and create your own product(s) that you can sell. This will give you more opportunities for success and the chance to…

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6 Social Media Trends For 2022 (And How To Use Them)

By Jennie Lyon / March 15, 2022

https://share.transistor.fm/s/1febbef6 Social media marketing is changing the nature of conversations between brands and their customers. It’s not just a matter of keeping up with the times anymore — if you want your brand to survive, you need to be at the forefront of social innovation. But how do you stay on top of trends and deliver the right tone of voice to your audience? Today, brands need to be human on social media more than ever. Empathy is the strongest form of marketing, and today’s customers demand it. Brands shouldn’t just be about products — they should be about the…

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6 Organic Social Media Strategies To Get To 10k + Free Social Media Calendar

By Jennie Lyon / March 8, 2022

https://share.transistor.fm/s/b8ae3414 What is organic social media? Organic social media is any social media without advertising. This means that people only use interacting with their audience to grow a following media following. By using free tools to communicate, organic marketing strategies are no less important than using paid advertising.  Social media is an important tool for any company, but it’s difficult to get the hang of. You need to establish a content strategy that focuses on creating and promoting posts engagedly. It’s also essential to remember that you are your best advertisement. After all, 92% of people trust peer recommendations above…

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Want a Successful Funnel? Add An Engaging Webinar! Plus, Free Workbook!

By Jennie Lyon / February 22, 2022

You hear me talk about it all the time. An excellent marketing strategy ensures that you target the right audience. Period. Not only does it allow you to build your brand organically, but it also creates a community of loyal customers. Webinars got a bad rap at one time; it was serious overkill. BUT, they are not to be discarded just yet. So let me ask you, when planning your marketing strategy did you include webinars? If not, you need to. Here’s why. With COVID restrictions, remote working conditions, and a need to stay informed, webinars’ popularity grew over the…

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6 Key Email Sequences to a Successful Launch

By Jennie Lyon / February 15, 2022
6-Key-Email-Sequences-to-Make-Your-Launch-a-Huge-Success

You’ve done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?  One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else’s offer has no value because your audience, you, and your offer are different. If you have been following me for any amount of time, then you have heard me talk about how your ideal customer should…

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9 Expert Tips To Achieve Maximum Funnel Conversion

By Jennie Lyon / February 8, 2022

Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you.  Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…

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The Art of Social Media Marketing: 8 Common Mistakes to Avoid + Free Hashtag Calendar

By Jennie Lyon / December 21, 2021
The Art of Social Media Marketing: 8 Common Mistakes to Avoid

There are undoubtedly a lot of opportunities for an entrepreneur. I know; you’re probably overwhelmed with excitement! But the truth is, if you want to be successful in business, you’ll have to face one reality: social media is one of the most important tools in a modern entrepreneur’s marketing arsenal. Social media marketing has changed the way businesses reach their customers’ hands down. Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core…

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