Have you ever been sent a viral video? Creating a piece of content that goes viral is every small business owner’s dream! Not only does the free exposure exponentially increase the ROI on that content, but it also will dramatically grow your audience and raise awareness of your brand. There’s no perfect formula for viral content, and frequently luck and timing play a huge part in a piece of content becoming popular. However, there are a few things that all popular content have in common! If you’re here, you’re probably looking for some advice on how to make content that…
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Are you experiencing remote work for the first time in your professional life? Maybe you’ve heard, there have recently been some significant changes in the way the average American does their job. With physical distancing rules in place, many small business storefronts needed to close for health reasons. And even though some of them are opening back up, it will still be months until things are close to normal. Moreover, some of the big changes will likely stick around indefinitely: working from home, for example. Before COVID-19, only 1-2% of people worked remotely. Now, businesses all over the country have…
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What does the word “marketing” mean to you? Over the last few weeks, countless companies have been in a scramble. Trying to figure out a way to communicate with their customers during COVID-19. Their marketing used to be focused on big money spent on billboards, posters, and other traditional forms of marketing. Unfortunately, that would be money wasted while everyone is under stay-at-home orders. So, now they are putting their money into a highly-effective form of advertising that small businesses have been using for years: Enter digital marketing. Digital Marketing is an umbrella term that covers all aspects of marketing…
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Are you worried about your small business brand right now? Many small businesses are, understandably, concerned about their cash flow and staying open during the COVID-19 crisis. The burden social distancing has put on businesses of all sizes is unmatched in modern times. Even the strongest of companies are struggling with them. But it’s not only the financial side of your business you need to consider. Maintaining your brand over the next few weeks is going to be tricky. There are some ways that you can avoid any damage to it. In fact, you might even be able to strengthen…
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Do you use LinkedIn to connect with clients? When you ask most people about LinkedIn, they think it’s only a place to post your resume online. Wrong! LinkedIn has become so much more than a repository of work histories and references. Now, it’s a full-blown social media network, just like Facebook. With that in mind, this makes LinkedIn the perfect platform for finding new clients. Unlike other social media services, LinkedIn is entirely focused on your professional life. That means active users are trying to connect with like-minded people in their industry. It’s the perfect place for you to reach…
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Do you have the right tools to run your online business? With countless businesses shifting to online-only, many long-time small business owners are worried that they might not have the tools they need to manage their business effectively. Keeping on-track when you’re working from home can be challenging, and without the right resources, it’s much, much harder. Thankfully, I’ve been working from home for years, so I can help. Here are some of what I consider to be indispensable tools for any online business, small, medium, or large. What’s even better is that most of them are 100% free for…
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Are you worried about your revenue stream? Right now, small business owners everywhere are wondering how they can increase their revenue (or hold it even) during the coronavirus crisis. We currently don’t know how long this period of social distancing will last or if things will get even worse. What we do know is that most physical locations are closed, meaning that many small businesses have needed to pivot to online only. Thankfully, there are some ways you can create multiple online streams of income. It might require you to go slightly out of your comfort zone, but these strategies…
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Are you currently worried about your small business’s future? The coronavirus outbreak has turned the entire world upside down. There are times when it feels almost like a movie; it’s surreal. Many Americans are locked down in their homes, watching the news, wondering what’s next. But small business owners have even more worries. With social distancing becoming the norm and mandatory closure of non-essential businesses, entrepreneurs are trying to figure out how they can protect their businesses until we get to the other side of the crisis. The government is even providing help to small businesses with funding, grants, and…
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Are you working from home for the first time? Back when I was working in the corporate world in my late 20s, I (like many Americans) occasionally dreamed of working from home. I had this romanticized image of slowly getting up in the morning, heading to my home office in my PJs, and taking some time off in the middle of the day to run errands or read a book. Then I started my own small business in my home and, BOY, was I in for a rude shock! It turns out that working from home requires a specific kind…
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Do you love watching Netflix? How about Hulu? Or Amazon Prime? Do you know what all of these streaming services have in common? They offer binge-worthy content! Sometimes, there’s nothing better than sitting down with family or friends and binging a few episodes of your favorite tv show. Maybe it’s a classic, like The Office. Jayson, Eben and I have been binging it for a bit now. Or you might want to try something new, like the hit docuseries Cheer on Netflix. Either way, binging on TV can be a great way to unwind and relax after a hard day…
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