A 100 Episode Retrospective Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…
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Why Didn’t Your Latest Marketing Perform? So you’ve launched your latest big marketing push, and you don’t see the response you had hoped. What went wrong? Did anything go wrong? Was it the right strategy? Were expectations out of scope? Was the correct audience targeted? Was the messaging on point? I’m going to dive into your online presence to figure out how to focus your attention on specific opportunities to maximize your marketing’s potential to draw in new clients and grow your business! Today’s Podcast Overview Today I’m going to cover several of my important tips for planning and executing…
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Why do you need an editorial and social media marketing calendar you ask? Okay, so your company’s flowing, things are going alright, but you’re stagnating across your social media. Maybe you don’t think it’s worth the effort. Perhaps you’re satisfied with your current level of engagement. If you’re not deploying content to social media consistently, at least several times a week, you’re leaving money and exponential growth on the table. By the end of this article, you’ll have fundamental tools you can use to organize an effective content and social media marketing strategy and the confidence to commit to one…
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Content marketing has changed how potential customers research and consider buying your products. The content marketing funnel visualizes people’s journey, and good content supports this journey. This strategy gives you a better chance of converting a potential customer into an actual customer. Creating content that converts is the number-one objective of the content marketing funnel. Content marketing is a powerful way to interact with our target audiences. But, not all interactions are created equal. Before we can successfully optimize conversion points, we need to treat conversion as part of a larger customer journey and create an appropriate touchpoint for conversion.…
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Social media marketing is changing the nature of conversations between brands and their customers. It’s not just a matter of keeping up with the times anymore — if you want your brand to survive, you need to be at the forefront of social innovation. But how do you stay on top of trends and deliver the right tone of voice to your audience? Today, brands need to be human on social media more than ever. Empathy is the strongest form of marketing, and today’s customers demand it. Brands shouldn’t just be about products — they should be about the causes…
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What is organic social media? Organic social media is any social media without advertising. This means that people only use interacting with their audience to grow a following media following. By using free tools to communicate, organic marketing strategies are no less important than using paid advertising. Social media is an important tool for any company, but it’s difficult to get the hang of. You need to establish a content strategy that focuses on creating and promoting posts engagedly. It’s also essential to remember that you are your best advertisement. After all, 92% of people trust peer recommendations above all…
Read MorePortfolio: Email Marketing Anne Sage ECOlunchbox Deb Mitchell Writing Kelly’s Bake Shop The Beuhler Institute Peek A Whoo Ready to get started? BOOK A FREE CONSULTATION “Working with Jennie has streamlined our company and easily made us more efficient. For me, It’s always important to let the professionals do what they do best and just get out of the way. Jennie has instilled a trust factor for our company, which lets us put our focus in other areas.”CARTER OOSTERHOUSE is one of America’s most recognized lifestyle experts. Having carried many popular television series ranging from Trading Spaces and Red and Hot…
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Is your business ready for the holiday season? It’s here! Whether your business is large or small, you need to be prepared for one day (hello, Black Friday!) or the entire holiday season. It’s not enough to have a “great product” or even a great price.” You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Now is the time to get serious about improving your marketing skills. In this issue, we’ve outlined seven powerful (but easy) strategies you can use to supercharge your…
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Running a business means taking on a lot of hard work, and one way to stay aware and optimize poorly performing areas is with an audit. The scope of a business audit varies depending on what you’re looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you’ll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can’t just set up a business and hope for the best. For companies to prosper, they…
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The marketing game has come a long way since its humble beginnings. Did you know that researchers and historians have found evidence of people using sales branding back in ancient Rome? I mean, it was joked about in Disney’s Hercules, the idea of using the titular hero to market products, but to know it was actually already in practice is neat if a bit crazy to think about! At any rate, commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing…
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