fbpx Skip to content

Planning Ahead: How to Set a Short & Long Term Business Flow

By Jennie Lyon / November 1, 2016

Planning ahead of time is one of the most important skills for a business owner to develop, because the success of any small business depends on how well it flows. Unfortunately, most people are only good at planning a day or two in advance, or for the very long term—setting goals for the year or beyond. It is merging the two, and sticking to a plan for the week or month where most people get tripped up in their calendaring and organization. Successfully planning ahead and maintaining business flow becomes even more difficult around the holidays, where clients and collaborators…

Read More

How a Virtual Assistant Can Keep You in the Game While You Enjoy the Holidays

By Jennie Lyon / October 25, 2016

The holidays are fast approaching, Halloween is a little over a week away! Like many other entrepreneurs and small business owners, I’m sure you’re looking forward to them. After all, who doesn’t love spending time with family, enjoying the change of season, and attending celebrations and holiday dinners? Unfortunately, this is often also a busy time for small businesses, and all the extra workload can keep you from enjoying your holidays. Entrepreneurs, especially those working solo and/or from a home office, need to carefully protect their work-life balance. Do you need a vacation or some time working fewer hours in order…

Read More

The Importance of Visual Branding and How a Virtual Assistant Can Help

By Jennie Lyon / October 18, 2016

Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent. Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be…

Read More

Why You Need an Editorial and Social Media Marketing Calendar

By Jennie Lyon / October 4, 2016

As the leaves begin to fall and we enter the last quarter of the calendar year, planning for the following one should be on your mind. Before the holidays eat up all your extra time and your client work doubles as the year comes to a close, you should spend some time thinking about how to improve your business’ online presence in the upcoming year. Early autumn is the perfect time to put together both an editorial and social media marketing calendar for 2017. Here are some reasons why these simple organizational tools can help grow your business next year. Editorial…

Read More

4 Simple Steps to Successfully Work With Challenging Clients

By Jennie Lyon / September 29, 2016

It doesn’t matter what industry you work in; difficult clients are something every entrepreneur will need to deal with at one point or another. (I am lucky, all of my clients are pretty darn wonderful!) It can be frustrating when a client assumes you can read their mind, or changes their expectations on a daily basis. This can especially become a challenge when you only interact with clients online, with no chance to meet face-to-face. Having run a virtual business for years now, I’m very well versed in working well with clients via online means. Even before I owned a virtual assistant…

Read More

Using a Project Management System to Organize Your Business

By Jennie Lyon / August 31, 2016
Using a project management system to organize your business

One of the biggest challenges facing small business owners is staying organized and finding a system that works for them to keep all those projects under control. Without some kind of organizational system in place, deadlines get forgotten, clients feel neglected, and it’s easy to waste time on less important tasks. The solution to all of these problems is to use a project management software—it helps you by dividing up tasks by client and project, setting deadlines, and providing reminders about work that needs to be finished. Modern project management systems are usually web-based, with mobile or desktop applications available.…

Read More

Are You Ready for the Busy Season? Partner with a Virtual Assistant Before the Rush!

By Jennie Lyon / August 9, 2016
Are you ready for the busy season? Partner with a VA before the rush

Many small business owners first try out the services of a virtual assistant when they want to take a longer summer vacation and need someone to handle client care and social media while they’re away. While this is a completely legitimate way to utilize a virtual assistant, there are so many other things they can help with after the summer is over! A virtual assistant can free up large blocks of time, so you can focus on expansion. Click To Tweet With September comes more business, and more work on a day-to-day basis. For a “solopreneur”, that can mean long…

Read More

Prepare for the Busy Months Ahead with a Virtual Assistant this Summer

By Jennie Lyon / August 4, 2016
Prepare for the busy months ahead with a virtual assistant this summer

Things tend to slow down for a lot of small businesses during late summer, but the smart entrepreneur knows this brief respite from constant client care and project work is the perfect opportunity to really work on improving systems and making changes to the way their business functions. When there’s less daily grind to get through, you have the chance to take a look at how your business is performing, plan for the future, and set new long-term goals. Last week we talked about how to use the slow period to integrate a new virtual assistant into your team, and…

Read More

4 Steps to Sustaining Long-Term Success With Your Business

By Jennie Lyon / July 14, 2016

So you’ve started your own business and things seem to be going well so far. That means you just need to keep doing the same thing to achieve long term success, right? Unfortunately it’s not quite that simple. Becoming established and initially experiencing short-term success does not guarantee you’ll be able to sustain long-term success with your business. Getting a business off the ground and running it over a longer period require two different skill sets—both of which good entrepreneurs will develop. Running a small business is a marathon, not a sprint. You’ll need to look beyond the present and…

Read More

Is Your Schedule a Mess? Tips for Keeping Your Calendar Organized

By Jennie Lyon / June 28, 2016

As an entrepreneur, your time is one of the major limiting resources when it comes to your business, and having a good system for organizing your schedule is a must. In my own business, I use a number of systems to keep my business organized, allowing me to be most productive possible each day. In the past I have discussed steps for managing your calendar, so I wanted to check in to see how that is working for you. Do you feel overwhelmed by the number of tasks you have at any given time during the work week? Does the…

Read More

Do you have a comprehensive business plan?

GRAB MY FREE WORKBOOK: Write your own detailed business plan with checklists, milestones, and measurable goals in 8 easy steps!