https://share.transistor.fm/s/cee32768 Blogging is an exciting place to be right now. With the ability to reach a massive audience at no cost, it seems like everyone and their mom is starting up a blog. But it’s not as easy as it looks. Most bloggers make money by displaying ads or affiliate products on their blogs. However, it’s challenging to sustain a business like this. The key to either monetizing your blog or building a successful blogging business is to develop and create your own product(s) that you can sell. This will give you more opportunities for success and the chance to…
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https://share.transistor.fm/s/1febbef6 Social media marketing is changing the nature of conversations between brands and their customers. It’s not just a matter of keeping up with the times anymore — if you want your brand to survive, you need to be at the forefront of social innovation. But how do you stay on top of trends and deliver the right tone of voice to your audience? Today, brands need to be human on social media more than ever. Empathy is the strongest form of marketing, and today’s customers demand it. Brands shouldn’t just be about products — they should be about the…
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You hear me talk about it all the time. An excellent marketing strategy ensures that you target the right audience. Period. Not only does it allow you to build your brand organically, but it also creates a community of loyal customers. Webinars got a bad rap at one time; it was serious overkill. BUT, they are not to be discarded just yet. So let me ask you, when planning your marketing strategy did you include webinars? If not, you need to. Here’s why. With COVID restrictions, remote working conditions, and a need to stay informed, webinars’ popularity grew over the…
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You’ve done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what? One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else’s offer has no value because your audience, you, and your offer are different. If you have been following me for any amount of time, then you have heard me talk about how your ideal customer should…
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A discovery call is the first step to building a solid relationship with clients. The conversation touches on goals, challenges, and priorities that you can address in future interactions. It’s an opportunity for both parties to learn about each other, find commonalities, and determine if there’s a good fit. The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around certain times of the year, for example New Year’s, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you…
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Running a business means taking on a lot of hard work, and one way to stay aware and optimize poorly performing areas is with an audit. The scope of a business audit varies depending on what you’re looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you’ll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can’t just set up a business and hope for the best. For companies to prosper, they…
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Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content options and is super easy to digest: video! While you can certainly invest your money into a commercial that streams on YouTube or TV, that isn’t always possible for a small business owner. In the beginning…
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There is a simple equation that drives most entrepreneurs: Hard work + time = money. If you want your business to grow, you need to invest a ton of time and energy into it. Being an entrepreneur can be super-exhausting, especially in the early days of starting your business. There are lots of entrepreneurs out there who dream of being able to build systems that will earn them passive income without them having to raise a finger. Well, with the help of a virtual assistant, you can make that dream a reality! [Tweet “If earning passive income is the dream,…
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Who doesn’t love spring cleaning? It’s a chance to get rid of all the clutter, and the same could be said for your business. For a small business, organization is key. There are a ton of little tasks that can take up way too much of your time, quickly filling up your schedule and pulling you away from the work that only you can do. Well, it’s spring cleaning time, so hire a virtual assistant to help create systems that will set your business up for success! Administration & Client ManagementOne place where you can find a lot of unnecessary…
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Has this winter given you the blues? It’s around this time of year when the winter weather can really start to wear you down. With stunningly cold temperatures all across the country, even in the states that are warmer during the winter, folks are really starting to miss the sunny days of the summer. Feelings of “hibernation” and depression are normal around the end of January/beginning of February. It’s called Seasonal Affective Disorder, and it can take a huge toll on your productivity and your business. As an entrepreneur and small business owner, you need to be able to give…
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