How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
Read More
Sure, I could just say that product launches are stressful, but that wouldn’t be the entire truth. The reality is that there are so many different levels of stress that go into a product launch! There is the stress of coming up with an idea, the stress of research and development, the stress of marketing… And then, of course, the stress of launch day! You might be tempted to try and take a few shortcuts, but that might not be the best idea. Don’t panic! I’m here to walk you through every stage of the process so you will come…
Read MoreOne of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…
Read MoreWhat draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?” Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize…
Read MoreNew Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.
Read More
Have you ever seen A Christmas Carol? The scene that always stuck with me as a small business owner was seeing Bob Cratchit having to stay late on Christmas to finish his work. Boy, I’ve been there (Although being my own boss, I guess I am sort of my own Scrooge too…)In December, there are so many things on your plate, from work to family, to the holidays themselves, that it can be tricky to get everything done by the last week of the year (not to mention stretching every dollar). But thankfully, there is a holiday miracle that can…
Read More
Ad-blockers are on the rise. Boy, there’s a phrase that puts cold fear into the heart of any marketer or business owner! Marketing has been in a Cold War with ad-blockers ever since the early days of the internet. Ad-blockers are browser extensions that will automatically filter out all of the advertisements on a website before it loads. The result is that the viewer will get a website completely free of any ads. Great for the viewer, but not for the businesses that are buying ads on the site. Thankfully, there are a few ways that marketers can combat ad-blockers…
Read More
One of the most terrifying and exciting things in life is having to start again.Let’s face it – we are all getting older! Maybe your children have finally left home for university, (Eben, my son, started college early and skipped his senior year!) or perhaps you’re thinking of retiring from your long-time job and want to try something new this time around! Maybe you have recently been let go at work, or simply grew bored and finally want to do what you have always wanted with your life. No matter which the situation, it’s still terrifying and thrilling. For example,…
Read More
One of the most time-consuming activities for a small business is client onboarding. There are so many steps necessary to give your customers your full focus and attention. By automating the process, you can free up SO much time that you can better spend actually serving their needs. If you are a small business owner with a limited, or non-existent staff, onboarding can take up a ton of your time. While larger businesses can afford to assign someone to handle these responsibilities, your onboarding process entirely relies on you. But what can you do? Well, the solution is automation! By…
Read More
I like to think of myself as a veteran small business owner. Ever since my twenties, I’ve felt the drive to create my own work. It’s something that comes from within me, to create a business from nothing. I’m sure that many of the small business owners and entrepreneurs reading this blog can relate! I’ve been through ups and downs and have learned many lessons along the way. One of the most important lessons was the necessity of needing help. For the first ten years of my business, I did everything myself without any help. Not even a virtual assistant.…
Read More
