Sometimes the dip in work during late summer can seem defeating, but it can also represent a golden opportunity to devote yourself to growing your small business. Attracting repeat customers and new clients can be done year round, and putting yourself out there now can help to improve numbers for the rest of the year. Utilize the slow season to boost your business, read on for tips to get things booming again come fall. Network LocallyIn this day and age of being able to run a business almost entirely online, and rarely needing to have face-time with clients or other companies…
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So you’ve started your own business and things seem to be going well so far. That means you just need to keep doing the same thing to achieve long term success, right? Unfortunately it’s not quite that simple. Becoming established and initially experiencing short-term success does not guarantee you’ll be able to sustain long-term success with your business. Getting a business off the ground and running it over a longer period require two different skill sets—both of which good entrepreneurs will develop. Running a small business is a marathon, not a sprint. You’ll need to look beyond the present and…
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Most small business owners probably think of green initiatives and sustainability efforts as something that only affects big business, but that couldn’t be further from the truth. With our climate being more and more affected by global change—leading to increases in droughts, hurricanes, wildfires, and other natural disasters—the onus is on all of us to take whatever action we can to help the planet. Living green has been a big part of my life for a long time, and I’ve been blogging about sustainability as a family activity since 2009. My business practices have also been overhauled to be more…
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As an entrepreneur, your time is one of the major limiting resources when it comes to your business, and having a good system for organizing your schedule is a must. In my own business, I use a number of systems to keep my business organized, allowing me to be most productive possible each day. In the past I have discussed steps for managing your calendar, so I wanted to check in to see how that is working for you. Do you feel overwhelmed by the number of tasks you have at any given time during the work week? Does the…
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In days past, it used to be that a potential client’s first impression of your business was your office. Just from the way it looked from the outside, they would instantly make a judgement. Your office was the first thing they had to go on about your professionalism, attention to detail, and level of success. But in today’s business world, a potential client’s first impression of your business is no longer your office. It is your website! [Tweet “In today’s business world, a potential client’s first impression is your website!”] Your website should be a portal into your entire business.…
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Just as we teach our children, they teach us. It is an old saying, but has a lot of truth in it. It doesn’t necessarily mean that your children impart knowledge to you. It means that, by taking care of them and helping them grow, we are building and practicing skills that make us better parents. Believe it or not, there are a surprising number of parenting skills and techniques that can actually prove invaluable when it comes to starting or grown your own business. Read on for some of my favorite ways that parenting can teach you to be…
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As entrepreneurs, we sometimes find ourselves pulled in many directions at once. Working from home can add a whole other dimension to this challenge. It can be difficult to keep focused on doing your job from home when your family is also competing for you time. This can be especially challenging when your children are home from school on summer break! So how can you keep focused when your kids are home this summer? Read on for some of my favorite tips! [Tweet “As an entrepreneur, how do you stay focused when your kids are on summer break? “] Create…
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Here is an important question to ask yourself: How long has it been since you last had a vacation? If you need to put any thought into it, it has probably been far too long. Time away from work revitalizes us and keeps us energized and passionate about what we do. Vacations can be the perfect time to reconnect with your family and friends, see new places, or simple to explore some of your old habits like camping, hiking, skydiving… But the little voice in the back of your head is probably saying “But I am the only one who is holding…
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When you are starting a new business or scaling your existing one, everything can be overwhelming. You are now your own boss, you have to provide your own direction! That direction usually heads to greater demands, pressures, and time crunches. The pressure certainly doesn’t lift once your company starts gaining success either. There will be hundreds of essential tasks pulling you in different directions. How do you know when you have too much on your plate? A clear sign is when otherwise enjoyable or important tasks get put aside, simply because you don’t have the time. For example, if you…
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When partnering with a virtual assistant to streamline your business, you want to make the most of the time you’re paying them for. There are a number of useful tools for organizing your virtual team that can help you streamline your partnership with your virtual assistant. These range from materials you can create yourself, to apps and websites for project or schedule management. Some of the ones I use in my business are listed below, along with other suggestions to make your life easier when partnering with a virtual assistant. Procedure ManualsI’ve written about procedure manuals before in more detail,…
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