6 Ways to Show Client Appreciation

You’ve worked so, so hard to get clients—now it’s time to do everything in your power to keep them! Keeping clients is much less expensive than getting new ones, and client loyalty strengthens business. In addition, word of mouth, testimonials, and referrals are still some of the best methods to attract new clients who want your products or services. What this all adds up to is that it’s important, from time to time, to show your existing clients you appreciate them. I hope that you are already providing exceptional, personalized service and have great client relations, but it’s also important to go the extra mile to show your client appreciation. Here are 6 great ways to love your clients!

1. Send a Personalized, Heartfelt Message

While you may (hopefully!), have so many clients that a face-to-face “Thank you” isn’t practical, finding some way to personally thank each client from the bottom of your heart is probably the #1 way to communicate your gratitude for their loyalty. Some ways to accomplish this include a handwritten thank you note you stuck in each filled order, a written and mailed card, an in-person meeting, or a phone call. You shouldn’t pitch to your clients in this note or sound at all “salesy”; just authentically thank them for supporting your business. Thank them separately for providing testimonials and referrals.

[Tweet “It’s important to show existing clients how much you appreciate them.”]

2. Offer a Discount

Many businesses offer client punch cards, rewards packages, and loyalty discounts, depending on the product or service. Offering a discount for supporting your business is a great way to thank clients and give a little back at the same time. Plus, a great discount is hard to resist! To make clients feel extra special, avoid mass emailing your list with a discount code. When possible, create customized codes for each client or discounts specific to client behavior. For example, clients who have purchased a certain amount in the past year receive 50% off one purchase, etc.

3. Send a Gift

Most loyal clients who spend a lot of money or send a lot of traffic to a business would love a thank you around the holidays. While you should already be engaged in this standard practice, go the extra mile to appreciate clients by sending a gift outside of the holiday season—who doesn’t like surprise gifts? It can be as simple as a gourmet box of chocolate or as extravagant as a free hour/package of your services or their favorite product.

4. Send Business Their Way

One great way to communicate that you truly appreciate your clients’ support and care about them as people is to support their business, in turn. Whether it’s by personally spending money with their business or sending referrals their way, your client will remember you for returning the love!

[Tweet “Offering discounts to loyal clients is a great way to thank them and give a little back. “]

5. Ask What They Want

Ask great clients what they’d like from your business (a free one-on-one consult with you, a 10% discount, a 2-for-1 deal), and give it to them. Simple as that!

6. Remember Big Events

Handwritten notes are always a great way to show client appreciation. Sending a greeting card to celebrate a client milestone or anniversary is the icing on the cake (no pun intended!). Write down birthdays, anniversaries, and future move or retirement dates, and send a personalized greeting card.

What is your favorite way to show client appreciation? Isn’t it fun to give back?

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About Jennie Lyon

Jennie Lyon is the founder of Jennie Lyon Virtual Assistant Services. Jennie specializes in helping busy entrepreneurs organize, manage, develop and promote their brand! She is devoted to helping small business owners and entrepreneurs with social media, content creation, email marketing, client relations, website management, and administration services. If you are a small business owner, coach or self-employed entrepreneur struggling to find enough time in your day to focus on what you really love - schedule a free 15 minute consultation with Jennie. www.JennieLyon.com


  1. […] Word of mouth is still one of the most powerful marketing tools indirectly at your disposal. Strengthen existing client relationships to help keep the positive buzz about your business circulating. Word of mouth applies to online and in-person communication, so make sure you don’t neglect non-local customers! If you’re not sure where to start, read up on these 6 ways to show client appreciation. […]

  2. […] there are actions you can take year-round to let clients know how much you appreciate their business, the holidays are truly the perfect time to make this clear. With the spirit of giving thanks […]

  3. […] with me at all times, shopping ahead of time and wrapping gifts as I buy them. If you’re really busy with clients leading up to the holiday season, you can always have a virtual assistant do holiday card and gift shopping for you! It is one of my […]

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