Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet, and, despite promises every few years, it doesn’t appear to be going away anytime soon. There are few things more annoying than spam email filling your inbox with unsolicited offers or attempts to scam you. As an entrepreneur, there is a good chance you know the frustration of your carefully crafted, targeted emails being…
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Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…
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Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! [Tweet “The quality of your copy…
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Getting your website in front of potential clients is essential for small business owners, and updating your web copy is the first step. Using search engine optimization (SEO) strategies is, in my experience, the quickest way to start getting more page views. SEO works on the algorithms that determine how to place a website in search result rankings. This means that the written content of your website, when properly optimized, brings in more potential clients! When a potential client searches for key terms related to the products and services your business offers, they are more likely to find your website…
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Social media is an essential component of marketing for small businesses, but it can also put a huge strain on busy entrepreneurs. The “always on” nature of our modern, interconnected world may mean your clients expect to be able to reach you via any communication channel at any time. This is a recipe for overworking yourself and living under constant stress. As entrepreneurs, we need to be especially careful to take care of ourselves. Small business owners are more likely to try and do it all when it comes to running our companies! The current expectation to maintain active social…
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Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…
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Product launches are exciting for small business owners, whether they’re for a new webinar, e-book, online course, or physical product. Seeing the results of your labor being used and appreciated by dozens, if not hundreds or thousands of people, is extremely satisfying! However, it’s also a lot of work to get to the point of launch, especially if you’re doing everything on your own. [Tweet “Make a big deal about your launch! Think Facebook ads and online promotions to mark the occasion.”] Have you ever looked at other entrepreneurs and wondered how they get new products ready to launch so quickly?…
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Staying on top of all your business’ social media accounts can be extremely time consuming. Luckily, much of your social media presence can be automated for a “set it and forget it” experience. Automating various social media-related tasks eliminates the need for spending a sizeable part of each day on small, fiddly tasks that take up your valuable time. [Tweet “Your social media presence is only valuable if it is consistent. Automation helps with this!”] As a virtual assistant who specializes in social media marketing for small business, I have quite a few strategies for streamlining these tasks! Today I’d…
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