For small businesses on a tight budget, it’s important to only run ads that successfully bring in new clients. Ubiquitous ad blocking software and general marketing oversaturation makes potential clients far less likely to see or click on your online ad. That’s why Facebook is currently one of the best places online for small businesses to do their advertising. Because ads show up in the newsfeeds of Facebook users just like any other post, and often get viewed on mobile devices where ad blocking is less commonly used, you can get far more eyeballs on your ad! An effective Facebook…
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Onboarding new clients is one of the most time-consuming and important tasks for any small business. Ideally, your onboarding system should run smoothly and leave clients feeling taken care of, but in the messiness of real life, that doesn’t always happen. I find that the best way to manage onboarding successfully is to automate as much of the process as possible. Of course, you still need to give the prospects and new clients your personal time and attention! However, if you can leave all the details to be dealt with according to a set of basic procedures, it frees up…
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The start of a new year always gets people motivated to make changes in their life, work on personal and professional development, and try new things. Unfortunately, a lot of people struggle to stay on track with their resolutions, and most get broken or forgotten by the time February rolls around. Maybe you broke them already? The last thing you want as a small business owner is for your new business goals to meet the same fate as that resolution to lose 5 pounds or eat more vegetables! [Tweet “It’s a new year, full of new opportunities to grow your…
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If you make just one resolution this year, let it be to put yourself first. Too many small business owners work themselves to the bone, burning the candle at both ends, sometimes for years at a stretch. Your body and mind need time to recover from a hard day’s work, and there’s no shame in taking care of yourself. I know how tempting it can be to try and “do it all” when you’re in charge of everything about your work. Trust me when I say I have been there before. I have learned to resist the urge to spend…
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Well, we’ve almost made it through another year! I hope it was as good for your business as it was for mine, although I have some great suggestions if you didn’t meet all of your business goals this past year. The perfect time is coming up, in the lull between holiday gatherings and the new year starting in earnest, for you to take some steps for envisioning your next year in business. [Tweet “Come up with concrete plans and goals to make the New Year, your best year yet!”] One of the key practices you should adopt if you want…
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At this busy time of year, the idea of work-life balance can seem almost laughable, especially for anyone who runs a small business. With seemingly endless tasks popping up, parties, family commitments, and more, the last weeks of the year are difficult to prepare for. However, taking space from your work is important, more so now than at any other time of year. Because so many others—including business owners and many of your own clients—take time away from the office during December, they’ll be more understanding than you’d expect when you let them know you’ll be taking a week or…
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With the holiday season in full swing, your focus should be on offering clients the same great, reliable service you give them year-round, to help reduce the stress of this time of year. For most small businesses, the last two months of the year can be very busy. However, they’re also one of the best times to show your clients how invaluable you are to them, and how much you appreciate their business. By taking a bit of extra time to ensure that your seasonal client care is top notch, you’ll be sure to avoid ending up on any “naughty…
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