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Supercharge Your Business’ Email List with Great Opt-Ins!

Supercharge Your Business’ Email List with Great Opt-Ins!When I talk to clients about what marketing technique usually gives them the best return on their investment, they are often shocked to discover that it’s their email list. A targeted and high-quality email list is one of the most valuable assets that a business can have. It enables all kinds of email marketing, allowing them to reach out to already existing or potentially interested customers with all kinds of marketing content, ranging from digital newsletters, to new product announcements, to marketing campaigns.

An email list isn’t something that you can just buy off the internet (well, you can, but please don’t)! An email list is really something that your business needs to develop itself. You want a list that is full of people who are actually interested in what you have to offer. But how do you do it? By using Opt-Ins!

Opt-Ins
Put simply, an opt-in offer is an incentive. It is a reason why a visitor to your website should give you their email address. Thanks to copious amounts of spam and unwanted emails out there today, people are more reluctant than ever to share their email address with anyone. So, you have to sweeten the pot!

Opt-in offers can be just about anything, ranging from informative whitepapers, to ebooks, to checklists, to exclusive coupons. For your opt-in offers to be effective, you need to make sure that the free content you are sharing is actually “worth” their email address. This is one of the reasons why so many companies hire a virtual assistant to ensure that their content is of top-notch quality. If the “free content” that someone signs up for turns out to not be worth it, that new subscriber is going to be hitting that unsubscribe button before you know it.

Opt-ins can take a number of different forms, just like most other forms of marketing. In my experience as a digital marketer and virtual assistant, here are some of the most effective:

Pop-up Opt-Ins
Pop-ups have come a long way since the early days of the internet. Back then, a brand-new window would appear on your screen and start playing a video, or music, or have loud flashing graphics. This disrupted your browsing experience and annoyed users, which is why pop-ups got such a bad name.

Today, pop-ups can unobtrusively be used on your website to entice viewers to sign up for your email list. It could simply be a small pop-up in the bottom corner of a page that can be easily dismissed. You can also use exit intent pop-ups that will appear when it looks like a viewer is about to leave your website. As they were about to leave the site anyway, exit intent pop-ups don’t disrupt the customer’s browsing experience.

Social Media Opt-Ins
Some of my clients ask me the difference between social media and email, from a marketing perspective. I think of it like this… When someone goes onto Facebook or Twitter and checks your profile, they are “checking out your display window” you. Just as you window shop when you hit the shopping mall, potential customers are interested in your “digital storefront display” to see if what you offer is interesting to them. They are initiating the contact. But when you have someone’s email address, you can “visit” them, giving you a greater measure of control over the experience. With an email list, even if your customers leave a social media channel, you can still have contact with them because you have their email. Having someone’s email is much more valuable than having them as a follower on social media (although that is also important).

That said, you can leverage social media to grow your email list. By utilizing Facebook Ads, you can bring people to your website or sales landing page, putting your offer of free content in front of them. With Facebook (or other social media) ads, you can target specific demographics and locations, allowing you to pick the exact audience you want to connect with. You can also add a free opt-in right in your social media cover and bio!

In-Blog Opt-Ins
If you are trying to entice people into signing up for your email list by using valuable content, where would be a good place to ask them for it? How about… in your content!

Blog posts are an incredibly useful form of free content, but they are rarely used as an opt-in. This is because a) there is a public perception that blog posts should be free and b) they are much more useful for content marketing purposes and building SEO. That doesn’t mean you can’t use them to build your email list though.

If someone reads and enjoys one of your blog posts, they are likely going to want more. If you offer them a free opt-in that supports the subject they were just reading about, right at the end of the blog, there is a good chance that they will sign up for it. Example: When I write a blog post about social media marketing, I like to include an opt-in that gives the reader 15 free visual quotes to use on their social media channels. (It’s one of my most popular opt-in’s)! By building opt-in opportunities into your blog posts, you can prove to your customers that the exchange of email for further content will be well worth it.

Opt-ins can be tricky to effectively design. You can’t just say “Gimme your email!”, or use marketing jargon. You need to make sure that it is a genuinely enticing offer. It needs to be a fair exchange and one that they won’t regret it after they’ve signed up.

The best way to do this is to ensure that the content you are sharing is high-quality. As a virtual assistant, I’ve created both the opt-ins and the content for hundreds of companies. I know exactly how to grow your email list to make it into one of the most valuable resources you have available at your fingertips. Contact me today and we can get started creating opt-ins that will draw in your customers and generate new leads!

About Jennie Lyon

Jennie Lyon is the founder of Jennie Lyon Virtual Assistant Services. Jennie specializes in helping busy entrepreneurs organize, manage, develop and promote their brand! She is devoted to helping small business owners and entrepreneurs with social media, content creation, email marketing, client relations, website management, and administration services. If you are a small business owner, coach or self-employed entrepreneur struggling to find enough time in your day to focus on what you really love - schedule a free 15 minute consultation with Jennie. www.JennieLyon.com

3 Comments

  1. […] Like?Over the years, I’ve created landing pages for webinars, challenges, ebooks, all kinds of freebie opt-ins, and products of all shapes and sizes. Every one of these landing pages is a little bit different, […]

  2. […] What draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?”Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize it. When you are creating your webinar, you might think that the most important thing is the information that you will be imparting. And absolutely, it is essential! But if you are presenting that information in a dull, unattractive way, then your message isn’t going to land properly. How can you avoid this? By hiring a virtual assistant experienced in graphic design to handle the visual side of your webinar!Visuals matter when creating a webinar. Make sure that yours entertains the eyes with the help of a virtual assistant!Click To TweetWhy Visuals Matter in a WebinarA webinar is basically an online seminar that participants can attend (and you can give) in the comfort of their own home. While this is much more convenient than heading out to a hotel convention room to see an in-person seminar, it can be much less engaging. Three things matter if you want to give an effective webinar: your presentation, your message, and your slidedeck. You need a well-thought-out message full of information that will be of use to your customers. You need to present this information in an interesting way. And finally, you need visuals that will reinforce that message and keep your viewers engaged and interested in what you are saying.I’ve worked on countless webinars for my clients, every one of them a little different. I can tell you from experience that the most successful webinars were always the ones that had a polished, visual component. Webinars with boring slides that are little more than black text on a white background tend to fall flat, with an audience that is less than engaged. But webinars that have professional-designed slides with graphics and interesting font choices tend to keep eyes glued to the screen as you breakdown your message. I don’t know about you, but I’d prefer a captive audience over one that is glassily staring at their monitor or even worse, multi-tasking! How to Create Interesting SlidesUnless you have a background in graphic design, it can be difficult to properly balance the many visual components that go into creating attractive webinar slides.When designing a webinar, it isn’t just a matter of creating the individual slides. You have to keep the entire presentation in mind, thinking about how each slide will transition into the next. If you have one card with a “beach” motif and the next with a “garden” aesthetic, it’s going to be visually jarring in a way that your audience might not consciously realize. Another thing you need to consider is the text on the slides. Like I said above, font size and type can affect how your audience absorbs the information. Everything needs to be laid out on the slide in a visually-engaging manner. If a piece of text is too big, or a little off-center, or in comic sans, it can hurt your presentation.Speaking of your message, coming up with the copy that will be on your slides is another challenge. You need to condense entire sections of your presentation into just a few words that will fit on a slide. It can be helpful to have a professional copywriter working to make sure that that your message is communicated in as clear and concise a way as possible.You don’t want a virtually-boring webinar! Give your audience something to look at with some graphic design from a virtual assistant!Click To TweetOf course, the visual side of your webinar is just one component. If you find yourself a bit lost when designing your webinar, I highly suggest checking out my free step-by-step guide to webinar creation. Every step that goes into a webinar is included, from the moment you come up with an idea to the end where you put the recorded webinar up on YouTube or use it as a free opt-in! […]

  3. […] putting the whole webinar package together. That’s one of the reasons why I offer this free workbook. With it, you will be able to see every step that you will need to take to put together a […]

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