5 Marketing Mistakes That Keep You From Having High-Paying Clients
As an entrepreneur, you know that the overall goal is to reach a steady flow of business. Amazing marketing techniques can help you have a steady stream of high-paying clients.
There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Here are a few of the most common marketing mistakes small businesses can make. Along with tips on how a Virtual Assistant can help you correct them:
#1: Not Updating Your Weekly Blog
There are so many reasons to have a blog post on your website on a weekly basis. The problem when you are a busy entrepreneur is that it can be difficult to find time in your work week to write one. That makes it a fantastic task to give to a Virtual Assistant experienced in copywriting. A great Virtual Assistant can take your guidelines and expertise to craft a fantastic blog that will address any topic you’d like.
A weekly blog can be the key to correcting a number of other marketing mistakes that are included on this list. A blog will help build up your reputation online as an expert in your field. Posting a blog every week will keep your website looking current and fresh, as visitors will see that you make weekly updates. It’s great for search engine optimization (SEO) too! Having a large collection of blogs will also give you a great deal of content that you can use to engage with potential customers on social media. You can use them to boost the level of content included in a weekly ezine. There is no shortage of the benefits provided by a weekly blog!
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#2: Not Regularly Engaging with Social Media
Online conversation is more important than ever for small businesses and entrepreneurs. If you aren’t engaging with your customers online, then you are missing an incredible opportunity to draw in both old and new clients alike. The issue is that it can take a lot of time to write a week’s worth of Tweets and Facebook posts.
Working with a Virtual Assistant on your social media can save you a tremendous amount of energy while also keeping you fully engaged with your online audience. We can schedule your social media posts to go out at peak times of engagement and craft Facebook ads that will draw viewers to your Facebook page and business website.
#3: Having an Outdated Website
In the very early days of your small business, we understand why you might feel like you can save some money by building your own website. Website design can seem like a big expense, so why not use one of the templates offered by a web creator tool such as WordPress? Although WordPress offers unparalleled and simple design tools, there is a lot more to a website than just its look.
A great website needs professional web copy that will convert. It needs proper search engine optimization (SEO), to get it rocketing up the search results. It needs custom-designed graphics that illustrate your brand. And it needs to be constantly updated to prevent it from becoming out of date. These aspects of website design take time, as well as specialized expertise, to really make your website look professional. A Virtual Assistant experienced in WordPress and website design can take care of all of these aspects, building you a professional website that will represent your small business online in the best light possible.
#4: Forgoing Email Marketing
One of the most important tools you have at your disposal as a small business owner is your email list. Many entrepreneurs don’t take full advantage of their database, or worse, overuse it, spamming their clients with emails.
Make sure to craft marketing emails with engaging subject lines. A Virtual Assistant can maximize the effectiveness of your email marketing and develop a strategy that will make the best use of your email list.
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#5: You Don’t Ask for Referrals or Testimonials
No one likes to feel like we are imposing on our clients. They hire us, we provide a product or service, and that’s often the end of the business transaction. If you have a fantastic interaction with a client, you should ask for a referral and testimonial. The worst they can say is “No” (I have NEVER had anyone say no), so why not ask them? If they say yes, you will have a powerful testimonial that you can use as social proof. The best advertisements are truthful ones directly from your clients.
Don’t Make These Common Mistakes
As a business owner, there are only so many things you can do over the course of your day. Sometimes, simple marketing mistakes happen. This is why hiring a Virtual Assistant can be such a valuable resource. I can help you avoid all of these marketing mistakes. Let’s maximize your business’ marketing potential and increase your engagement with both current and potential clients.
Honestly, the biggest headache with hiring a virtual assistant is finding the right person (or team). But once you have them in your corner, you might be astonished at the number of things you can accomplish! Grab our free workbook: How to Use a Virtual Team to Grow Your Business and Get Your Life Back!
If you’re interested, please contact me here for a free consultation. I can’t wait to work with you to make your business a massive success in the upcoming year!
