How to Fix the Funnel Links Costing You Customers
Your funnel is running, traffic is flowing in, and you expect sales to roll in—but something’s wrong. People are dropping off, leads aren’t converting, and you’re losing potential customers.🚨 The culprit? broken, confusing, or under-optimized funnel links.
Whether it’s a dead link, a slow-loading page, or a confusing redirect, these small mistakes can silently kill your conversions without your realizing it. But don’t worry! Today, we’re diving into how to identify and fix the funnel links that are costing you customers so your sales process runs smoothly.
And if you’re interested, we offer Funnel Fix Audits to optimize your funnel links and boost conversions!
Content Overview
Audit Your Funnel for Broken & Misdirected Links
Fix Slow or Confusing Redirects
Ensure Your CTA Links Are Clear & Actionable
Fix Checkout Page Links That Are Costing You Sales
Track & Test Your Funnel Links for Maximum Conversions
Ready to Fix Your Funnel and Stop Losing Customers?
Step 1: Audit Your Funnel for Broken & Misdirected Links
Nothing frustrates a potential buyer more than clicking a link and landing on an error page. If your links are broken or sending traffic to the wrong place, you’re leaving money on the table—and probably losing trust in the process.
How to Identify Broken Links in Your Funnel:
– Manually test every link—Go through your funnel like a customer, clicking every button, CTA, and link.
– Use link-checking tools—Platforms like Dead Link Checker, Screaming Frog, or Google Search Console can scan your site for broken links.
– Check for outdated URLs—If you’ve updated landing pages or changed platforms, ensure all links direct to the correct, current version.
💡 Pro Tip: Use a custom link shortener like Bit.ly or Rebrandly to update links if pages change quickly!
Step 2: Fix Slow or Confusing Redirects
Have you ever clicked a link and ended up somewhere unexpected? Or worse, should we wait several seconds for the page to load? Slow and unnecessary redirects are conversion killers.
Standard Redirect Issues That Cost You Customers:
– Links redirect too often—This slows load time and confuses visitors.
– Redirects send users to the wrong step in the funnel. Instead of going from an ad to a landing page, they are on your homepage.
– Mobile users experience broken redirects—Some links work on desktop but fail on mobile, causing drop-offs.
How to Fix It:
– Use a direct link whenever possible—Reduce the number of redirects between pages.
– Test your funnel on mobile—Use Google’s Mobile-Friendly Test to ensure a seamless experience.
– Ensure your tracking links work correctly—If you use UTM parameters, test them to ensure they don’t break the funnel.
💡 Pro Tip: Use Google PageSpeed Insights to check your page load speed. A delay of just 1 second can lower conversions by 7%!
Step 3: Ensure Your CTA Links Are Clear & Actionable
A strong CTA (Call to Action) should indicate what users should do next. But if your CTA links are vague, hidden, or confusing, potential buyers might abandon the funnel altogether.
Common CTA Mistakes:
- Unclear language: Instead of generic buttons like “Learn More”, try “Get My Free Guide” or “Start My Trial”.
- Hidden links: If users have to scroll too much or search for the CTA, you’re losing them.
- Multiple competing CTAs: If you give visitors too many choices (e.g., “Sign Up,” “Download,” “Book a Call”), they may not take action at all.
How to Fix It:
– Make your CTA buttons bold, clear, and action-driven (e.g., “Claim Your Spot Now”).
– Keep CTAs above the fold so users see them immediately.
– Limit options—Guide visitors toward one clear next step.
💡 Pro Tip: A/B test your CTA text and button colors—small changes can dramatically boost conversions!
FREE RESOURCE: How to Use Our Digital Marketing Team
Step 4: Fix Checkout Page Links That Are Costing You Sales
If people click through your funnel but abandon their cart, your checkout page links may be to blame.
Checkout Page Mistakes That Cost You Sales:
– External links that distract users—Don’t send users away from checkout with unnecessary links!
– Confusing or missing security badges—Customers hesitate if they don’t see trust signals.
– Unclear payment options—They may not complete the purchase if they can’t see what’s available (credit card, PayPal, financing).
How to Fix It:
– Remove non-essential links from checkout pages.
– Display trust symbols (SSL, secure checkout badges).
– Make payment options easy to find and understand.
💡 Pro Tip: Use cart abandonment email sequences to recover lost sales from users who drop off at checkout!
Step 5: Track & Test Your Funnel Links for Maximum Conversions
Once you’ve cleaned up your funnel links, the next step is to track their performance and continuously improve.
How to Monitor Your Funnel Links:
- Use Google Analytics—Set up event tracking to see where users drop off.
- Set up UTM tracking—Use UTM parameters to track link performance in Google Analytics.
- Run A/B tests—Test different versions of landing pages, CTA links, and checkout pages to see what works best.
💡 Pro Tip: If you’re not tracking link performance, you’re flying blind—make data-driven decisions to maximize conversions!
Ready to Fix Your Funnel and Stop Losing Customers?
Even minor link errors can silently kill your conversions and cost you sales, but with the proper fixes, you can create a seamless customer experience that drives revenue.
RESOURCE: High-Converting Email Follow-Up Sequence
📩 Ready to get started? Schedule a FREE marketing momentum call with my team. We can discuss auditing your funnel for conversion!
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