Expert Marketing Strategies to Set Up New Offers for Success
Launching a new offer is a massive milestone in your business. No matter how much time and planning has gone into this new offer of yours, you’ve probably had a moment of worry about what happens if no one purchases it. So, today, I’m giving you some expert marketing strategies we implement for our clients, launching a new offer to set up for success. Let’s get into it.
Content Overview
Create an Offer Your Customers Want
Establish Urgency and Hype
Create a Funnel
Organic Marketing
Paid Marketing
How Jennie Lyon Digital Marketing Can Help
Before the Launch
DISCLAIMER: Launching a new offer should be a different conversation topic. So today, we’re not talking about specific launch strategies but the marketing strategies that can be used before you launch a new offer and how to market that offer effectively once it’s available to purchase.
Create an Offer Your Customers Want
There’s nothing worse than working endlessly on a new offer you’re so excited to create… and then hearing crickets when you launch. The old saying, “If you build it, they will come,” does NOT apply to the online business world, and I can tell you that with certainty. So, instead, build the offer around your customer, not the other way around.
Conduct Market Research
To prepare your new offer for success, conduct thorough market research to understand your audience’s needs, pain points, and desires. Then, refine your offer using questions, reviews, and feedback from current customers and your social media audience.
Stand Out from Competitors
Standing out from your competitors doesn’t mean you have to create something new that has never been offered. If you know other businesses are making money with a similar offer, that’s a positive sign that your offer can succeed with the right marketing strategies. The key is that your new offer should have a unique value proposition that sets it apart from your competitors.
Establishing Urgency and Hype
Marketing is all about psychology, and psychology shows that people are more likely to buy when they worry they’ll miss out on something.
Urgency
There are a dozen ways you can establish urgency, but a few my team suggests most often to our clients include:
- Offer early-bird discounts or exclusive bonuses to get the sales rolling.
- Utilize countdown timers on landing pages to highlight limited availability.
- Highlight the transformation this new offer will give your potential customer, and create content specifically around that transformation.
Hype
Building hype for your new offer can be as simple as:
- Crafting an email sequence that nurtures your email list helps you understand why this offer would be a good fit for them.
- Tease the offer on social media with behind-the-scenes content and countdowns.
- Use social proof (reviews and comments from other paid customers) to increase your credibility.
Navigating your pre-launch period with a marketing strategy that will build urgency and hype for your new offer will help nurture your potential customers before the launch so they are ready to hit “add to cart” as soon as possible.
Creating a Funnel
A well-structured marketing funnel guides potential customers from awareness to purchase.
Funnels can be complicated and require strategy and planning, but the overview is pretty simple.
Start by creating awareness through blog posts, social media content, and ads introducing your offer. Next, nurture leads with valuable content such as webinars, free trials, or lead magnets that provide more in-depth information. Finally, drive conversions with targeted email campaigns, retargeting ads, and personalized offers.
A funnel ensures you capture and convert interest effectively, maximizing the chances of a successful launch without working harder to get those conversions.
After the Launch
Organic Marketing
Leveraging organic marketing strategies helps you promote your new offer without breaking the bank. Organic marketing strategies differ for every business; no one-size-fits-all marketing approach exists. But here are a few options for organic marketing that you might add to your new offer promotions.
Social Media Marketing
Continue to discuss your new offer on social media (as long as it’s available for purchase). If you’re worried you’re talking about it too much, create content that drives home the transformation of your offer, not just the offer itself.
Ensure you engage with your audience and create a community with your followers.
Email Marketing
It may be a shock, but email marketing is still one of the most successful organic marketing methods any business can utilize. Crafting a strategized email campaign that promotes this new offer can be a game-changer for nurturing leads into customers.
Content Marketing
Whether it’s a blog, YouTube video, podcast, or all of the above, you should regularly discuss your new offer in this content. Optimize your keywords and descriptions of the content for SEO to attract organic search traffic.
Organic marketing builds trust and credibility over time, creating a loyal customer base eager to try your new offer.
Paid Marketing
While organic marketing is essential, paid marketing can give your new offer the extra push it needs. Use pay-per-click (PPC) advertising, social media ads, and influencer partnerships to reach a broader audience quickly.
While there are many things that businesses can DIY, I always suggest consulting a paid ads strategist (or an agency like Jennie Lyon Digital Marketing that has one on its team) so that you’re not wasting your marketing budget without returns.
When done correctly, paid marketing can amplify your reach and drive targeted traffic to your offer, creating new leads and customers.
How Jennie Lyon Digital Marketing Can Help
Launching a new offer effectively requires combining strategy, creativity, and expertise. At Jennie Lyon Digital Marketing, we specialize in creating customized marketing strategies and plans tailored to your business’s unique needs. With over 20 years of experience, we offer a full-service digital marketing agency with options to fit your business goals.
Done-for-You and Done-With-You Marketing
Jennie Lyon Digital Marketing can provide all of your marketing support, including:
- Offer Creation and Strategy
- Offer Launch Strategy and Execution
- Marketing Strategy
- Organic Marketing Strategy and Management
- Paid Marketing Strategy and Management
- And more!
Marketing Office Hours
I recently started offering consultation packages, and I realized that some businesses would benefit from short-term consultations with a digital marketing strategist.
So, I’m excited to tell you I’m now offering Marketing Office Hours. You can book a time on my calendar to consult with a marketing team member about your marketing questions or needs. This is the FASTEST way to get feedback and strategy input from the Jennie Lyon Digital Marketing team.
If you are one of those businesses, book a marketing office hours call with us today, and let’s work together to craft a winning strategy for your new offer. We can’t wait to help you achieve the success you deserve!
Book Your Marketing Office Hours Call Today!
Links for This Episode:
Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:
Free Consultation: https://jennielyon.com/chatwithjennie
Website: jennielyon.com
Social Media: @jennielyonmarketing
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